Director of Marketing Operations

Abbi Kirsten Collections•Apopka, FL

2d•Remote

About The Position

The Director of Marketing Operations will own marketing strategy and execution, initially working hands-on to learn the audience, improve funnels, and address operational gaps before building and leading a team. The role partners directly with the founder, Abbi, to identify growth opportunities, improve revenue and the customer journey, and develop a marketing plan spanning launches, evergreen funnels, content, audience growth, and retention. The director will lead launch strategy, scale proven evergreen offers, establish goals and deadlines, and coordinate contributors across advertising, creative, content, technology, and operations. They will analyze performance and customer behavior, run experiments, identify bottlenecks, and make recommendations to the founder. They will also hire and onboard operational support, clarify ownership, build systems and processes, and coach the team toward strong results. Success is measured by revenue and revenue per launch, evergreen funnel revenue and conversion, customer lifetime value and repeat purchases, email list growth and engagement, membership retention, paid-channel acquisition costs, and the share of marketing work executed by the team. The position is full-time, W-2, and fully remote within the United States, with a $100,000–$115,000 base salary depending on experience and quarterly performance bonuses.

Requirements

At least 7 years of experience across marketing, growth, and business strategy, including leading marketing strategy at a growing online business.
Experience reporting directly to a founder or CEO as a thought partner.
Experience building and running marketing across evergreen funnels, launches, customer journeys, audience growth, and retention.
Ability to use data to identify opportunities, make decisions, and produce measurable results.
Experience leading teams and managing contractors across several marketing functions.
Experience hiring and developing people and transferring ownership to them.
Experience building systems, processes, and accountability structures that support reliable execution.
Strong communication skills and a proactive approach.
Experience working remotely with a distributed team.
Experience using AI tools to work more efficiently while maintaining brand authenticity.
High standards and attention to detail, from catching small errors to identifying funnel issues.

Nice To Haves

Familiarity with online education, memberships, coaching, digital products, or creator businesses.
Experience scaling a seven-figure business through marketing.
Experience managing both evergreen and launch-based revenue.
Experience building or rebuilding a marketing team from a disorganized starting point.
Familiarity with Asana, Google Workspace, WordPress, Thinkific, Slack, Zapier, Stripe, SamCart, or similar tools.

Responsibilities

Own the marketing plan across launches, evergreen funnels, content, audience growth, and retention.
Identify growth opportunities by analyzing business performance, customer behavior, offers, and marketing results.
Improve the customer journey to increase purchases, retention, and repeat purchases.
Run marketing tests and experiments, analyze results, and scale what works.
Lead launch strategy end-to-end and scale proven evergreen offers.
Set marketing goals, metrics, and deadlines, and hold the team accountable for them.
Direct contributors across advertising, creative, content, technology, and operations.
Identify bottlenecks and resolve issues that constrain growth.
Identify team gaps, hire and onboard operational support, develop team members, and delegate ownership.
Build systems, documentation, and operating rhythms that enable effective execution.
Clarify decision-making ownership and coach team members.
Serve as a strategic thought partner to the founder by pressure-testing ideas, providing recommendations, and flagging issues and opportunities.
Use AI tools to improve efficiency while protecting the brand’s authenticity.
Initially contribute directly to execution while learning the audience and improving existing funnels and operations, then transition toward leading strategy and the team.