Director of Marketing Operations

Aidoc

8h • Remote

About The Position

The Director of Marketing Operations builds the systems, data, processes, and reporting that help Aidoc turn marketing investment into measurable account engagement, pipeline progression, and revenue. This leader owns the marketing technology roadmap, campaign operations, lead lifecycle, and performance reporting, partnering closely with Marketing, Sales, and RevOps.

Aidoc sells into complex healthcare organizations with long, multi-stakeholder buying journeys. The Director will ensure the technology ecosystem works as a connected system for enterprise demand generation and account-based marketing. The ecosystem includes Salesforce, HubSpot, LeanData, GA4, Google Tag Manager, Cloudingo, iCapture, Revealed, Databricks, and Userled. Aidoc is evaluating a possible move from HubSpot to Marketo; this role will assess the tradeoffs and lead the migration if approved.

The Director sets marketing operations strategy and standards, governs the marketing technology stack, manages vendors and budget, and oversees lead and account lifecycle processes. They enable enterprise and ABM programs, improve reporting and data quality, and establish repeatable campaign execution practices. Success includes shared funnel definitions and trusted reporting across Marketing, Sales, and RevOps; reliable routing and campaign operations; improved data quality and visibility into marketing’s contribution; and a martech stack suited to Aidoc’s needs. If approved, a HubSpot-to-Marketo migration should meet agreed milestones while protecting data integrity, campaign continuity, and user adoption.

Requirements

• 8+ years in marketing operations, revenue operations, or a related field.
• Experience owning marketing operations or a major martech program at a B2B technology company.
• Deep hands-on experience with a marketing automation platform and Salesforce, including data architecture, campaign practices, and integrations.
• Experience planning or executing a marketing automation migration.
• Strong background in lead and account lifecycle management, scoring, routing, funnel metrics, campaign operations, and attribution.
• Experience leading marketing operations at a company that takes part in 80+ events per year.
• Analytical rigor, sound data-governance practices, and experience building reporting that supports business decisions.
• Experience managing technology vendors, contracts, and budgets; clear communication with technical and executive audiences.
• Working knowledge of privacy, consent, and email requirements, including GDPR, CCPA, and CAN-SPAM.

Nice To Haves

• Enterprise or healthcare technology experience.
• HubSpot-to-Marketo migration experience is strongly preferred.

Responsibilities

• Own marketing operations strategy, including roadmap, priorities, standards, and team structure; advise marketing leadership on investment, capacity, and measurement.
• Govern HubSpot and its integrations with Salesforce, LeanData, iCapture, and the rest of the marketing technology stack; manage vendors, contracts, and the martech budget.
• Assess HubSpot and Marketo against Aidoc’s requirements, total cost, integrations, security, and scalability; if a move is approved, lead the migration, including data and field mapping, lifecycle and campaign design, integration testing, consent and deliverability checks, cutover, and adoption.
• Own lead and account capture, enrichment, scoring, routing, lifecycle stages, Sales handoffs, and service-level agreements; align definitions and Salesforce campaign practices with Sales Ops and RevOps.
• Build data, segmentation, and campaign operations that support multi-stakeholder healthcare buying groups and coordinated plays across priority accounts.
• Improve data quality and reporting connecting campaign engagement to account progression, opportunity movement, pipeline, revenue, and efficiency; explain attribution assumptions and limitations.
• Create repeatable processes for campaign setup, QA, launch, and post-campaign learning.
• Identify practical opportunities to use automation and AI to improve execution speed and reliability.

Benefits

• Medical, dental, and vision benefits.
• Stock options for all full-time employees.
• Flexible time off without vacation accrual limits, coordinated with the manager and team to maintain business continuity and meet project goals.
• 401(k) plan with company match.
• Life insurance and long- and short-term disability coverage.
• Opportunity to directly improve medical care and impact patient outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed