Product Marketing Specialist - Alternatives Marketing, Associate
Goldman Sachs • Chicago, IL11d • Onsite
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Asset & Wealth Management, Product Marketing Specialist - Alternatives Marketing, Associate - Chicago, IL
Goldman Sachs•Chicago, IL
•Onsite
About The Position
The Alternatives Asset Management Marketing team is expanding its global footprint with the addition of a Product Marketing specialist. This role offers a unique opportunity to collaborate across the firm’s alternatives ecosystem, working closely with the Alternatives Capital Formation (ACF) team, investment teams, and sales teams with the goal of translating complex strategies into compelling narratives and developing a marketing program that supports the growth of Goldman Sachs Alternatives.
Requirements
- Bachelor's Degree (BA/BS)
- 3+ years in a similar role with experience in asset management and alternatives marketing
- Familiarity with alternative products and some background in marketing
- Excellent written and verbal communication skills
- Strategic thinking with commercial awareness and business acumen
- Demonstrated integrated marketing skills
- Ability to work effectively across matrixed organizations
- Strong attention to detail and ability to prioritize competing deadlines
Responsibilities
- Create and activate a full marketing suite to support new product launches and announcements, ensuring all marketing materials maintain a strong, consistent brand message and drive measurable engagement
- Oversees continuous optimization of product marketing pages across global web platforms by confirming all data and content remain up to date while integrating SEO best practices to ensure a seamless digital journey for prospective investors from discovery to deep-dive analysis
- Draft posts for high-impact content, awards and rankings, and industry events to amplify brand presence and drive engagement across all client channels
- Drive the content strategy and thematic direction for large-scale hosted and sponsored events by leading the execution of product-centric webinars and podcasts, collaborating with investment leads to showcase expertise, and developing high-impact presentation materials that position the product suite as a market leader at global industry conferences.
- Support channel marketing by translating product value propositions into segment-specific messaging with the goal of fueling client engagement
- Work closely with internal stakeholders, including Sales, Product Development, Alternatives Capital Formation Teams, and the broader Asset Management Marketing team, to ensure alignment and maximize the impact of marketing efforts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
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