Associate Director, Solid Tumor Marketing
About The Position
The Associate Director, Solid Tumor Marketing serves as a strategic partner to the Brand Lead, contributing to brand direction and competitive positioning for a solid tumor product approved for first-line maintenance treatment of extensive-stage small cell lung cancer (ES-SCLC). The role leads development and implementation of the product’s non-personal promotion (NPP) and omnichannel marketing roadmap, including collaboration with customer experience and omnichannel teams to create an integrated customer-engagement strategy. As a member of the oncology franchise, the Associate Director also contributes to broader oncology brand planning and budget management. The position manages agency partners and strategic and tactical projects, and works across functions to deliver compliant, effective brand initiatives. Approximately 20–30% travel is required.
Requirements
- At least 7 years of marketing or related commercial experience.
- Bachelor’s degree required.
- Initiative and ability to deliver results.
- Strong communication skills, including the ability to present to large audiences.
- Outstanding interpersonal skills and demonstrated cross-functional collaboration and leadership.
- Good judgment and demonstrated analytical, problem-solving, data-driven decision-making, strategic-thinking, planning, and project-management skills, with attention to detail.
Nice To Haves
- Marketing experience preferably gained entirely in the biotechnology or pharmaceutical industry.
- Oncology experience is strongly preferred.
- Omnichannel proficiency is strongly preferred.
- Graduate degree preferred.
- A life sciences or related discipline is a plus for the bachelor’s degree.
Responsibilities
- Partner with the Brand Lead to develop and refine brand priorities, messaging architecture, and market positioning.
- Translate commercial objectives into customer-engagement plans across key HCP touchpoints, with a focus on non-personal promotion.
- Lead development, rollout, and optimization of the HCP NPP and omnichannel strategic roadmap in collaboration with customer experience teams.
- Develop and execute integrated HCP digital marketing initiatives, including paid search, programmatic, social, customer programs, AI, websites, and HCP CRM.
- Lead promotional tactics from concept through final approval.
- Manage marketing budgets, work orders, accruals, and applicable forecast lines, coordinating with commercial services, finance, and other teams as needed.
- Manage key vendors, including serving as the primary media agency contact, and establish scopes of work, budgets, accountability metrics, and performance benchmarks.
- Build relationships and coordinate cross-functional execution with Field Sales, PMRC, Commercial Operations, and other functional partners.
- Assess markets, disease states, competitive landscapes, and relevant market and managed-care dynamics.
- Ensure strategic and tactical plans comply with regulatory requirements, compliance guidelines, and company policies.
- Contribute to broader oncology brand planning and budget management.
- Travel approximately 20–30%.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement savings plan
- Flexible paid vacation
- May be eligible for a discretionary annual cash bonus or incentive compensation, depending on the role
- May be eligible for discretionary equity grants
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What This Job Offers
Job Type
Full-time
Career Level
Director
