Senior Associate, Partnership Marketing

Big Happy • New York, NY

7d • $80,000 - $95,000 • Hybrid

About The Position

Big Happy is seeking a Partnership Marketing Senior Associate to help build, position, and activate strategic partnerships with agencies and retail media networks (RMNs). The role bridges Marketing and Partnership Development by turning partnership opportunities into compelling narratives, joint go-to-market plans, and co-marketing campaigns that support awareness, adoption, and commercial growth. The position helps shape materials for high-level agency and RMN meetings, creates resources that help established partnerships generate business, and equips internal teams and partners to sell Big Happy. It also contributes to the company's broader market positioning and public communication of partnership value.

The role is hybrid, with three days per week in the New York City office, and is a full-time position. Applicants must be currently authorized to work full-time in the United States; Big Happy is unable to sponsor or take over employment visa sponsorship. Offers are contingent on successful completion of a background check conducted in accordance with applicable law. Compensation is $80,000–$95,000 total, including base pay of $68,000–$80,750 and bonuses, with the range determined by candidate expertise.

Requirements

• At least 2 years of experience in B2B marketing, partnership marketing, product marketing, sales enablement, or a related field.
• Experience developing strategic presentations, messaging frameworks, and marketing materials that support business development and commercial growth.
• Strong writing and storytelling skills, including the ability to translate complex offerings and partnership opportunities into clear, compelling narratives.
• Strong presentation and visual storytelling skills, including the ability to create polished, on-brand and co-branded decks for different audiences.
• Strong cross-functional collaboration skills and the ability to align marketing initiatives with business development priorities and work with external partner teams.
• Excellent project management skills and attention to detail, including the ability to manage multiple stakeholders and competing priorities.

Nice To Haves

• Experience in the advertising or media industry.
• Experience in agency partnerships, retail media networks, or the broader advertising ecosystem.

Responsibilities

• Create tailored presentations and supporting materials for strategic meetings with agencies, holding companies, and retail media networks.
• Help shape and execute go-to-market strategies for established partnerships to increase awareness, adoption, engagement, and revenue.
• Plan and lead joint marketing initiatives with agency and RMN partners, including co-branded campaigns, content, and events.
• Build internal enablement resources that explain partnerships, communicate their value, and help identify opportunities to use them with clients.
• Develop partner-facing materials and lead training sessions for agency and RMN teams on Big Happy’s capabilities, offerings, and approach to collaboration.
• Help shape external partnership communications, including announcements, website content, thought leadership, and other public-facing marketing initiatives.
• Collaborate with Marketing, Partnerships, Sales, and Client Services to ensure consistent messaging and effective partnership activation.
• Gather market and partner insights to refine positioning, improve enablement resources, and identify collaboration opportunities.
• Establish repeatable processes and frameworks to make partnership marketing more effective and scalable as the partner ecosystem grows.
• Develop partnership pitch decks, positioning and messaging frameworks, joint go-to-market materials and activation plans, campaign concepts, co-branded content, internal and partner-facing enablement resources, partnership announcements, case studies, proof points, and performance reports.

Benefits

• Competitive base salary.
• Healthcare, dental, and vision benefits.
• Unlimited PTO.
• HSA/FSA match program.
• Participation in Big Happy’s stock program.
• Paid parental leave.
• Half-day Fridays except in Q4.
• Team camaraderie, learning from challenges, and career growth.
• A workplace culture that values employees’ ability to be themselves and contribute meaningfully.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed