Senior Marketing Manager, Distribution & Partnership Marketing (IVD)

LGC Group•Alexandria, MN

About The Position

The Senior Marketing Manager, Distribution & Partnership Marketing is responsible for developing and executing commercial marketing strategies that accelerate growth for LGC’s Diagnostics & Genomics portfolio through strategic partnerships, distribution channels, laboratory networks, and regional commercial teams. The role translates global product and portfolio priorities into partner-ready value propositions, campaigns, sales enablement tools, and measurable demand-generation programs. Working cross-functionally with Product Management, Commercial, Medical Affairs, Regulatory, Legal, Quality, Digital Marketing, and external partners, the position supports market expansion, adoption, revenue growth, and a consistent customer experience across channel and alliance routes to market. The role leads co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other priority B2B partners. It develops partner-specific messaging, enablement materials, sales presentations, campaign toolkits, launch assets, and technical crosswalk content, and supports partner communications, business reviews, performance reporting, action tracking, and escalation of commercial marketing requirements. The position develops regional channel marketing strategies and trade marketing programs to strengthen distributor engagement, customer adoption, share of voice, and commercial pull-through while maintaining alignment with LGC Diagnostics & Genomics brand architecture. It builds multichannel demand-generation and account-based marketing programs for laboratory segments, pathology networks, channel partners, and priority customer groups, using market, channel, and customer insights to identify growth, retention, cross-sell, and customer-journey opportunities. The Senior Marketing Manager leads through influence in a matrix environment, aligning cross-functional and regional teams to execute programs. The role ensures marketing materials and partner programs meet applicable healthcare, regulatory, quality, and compliance requirements; defines and tracks program KPIs; reports performance and recommendations to marketing leadership and commercial stakeholders; and identifies process improvements and reusable governance resources.

Requirements

Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or a related discipline; equivalent relevant experience may also be considered.
Significant progressive experience in commercial marketing, channel marketing, product marketing, alliance marketing, or demand generation within IVD, laboratory diagnostics, life sciences, medical technology, healthcare, or another complex B2B environment.
Ability to translate scientific, technical, and commercial information into clear value propositions, partner messaging, and customer-facing marketing assets.
Experience developing campaign plans, sales enablement materials, launch support, account-based marketing programs, and performance reporting for commercial stakeholders.
Strong understanding of regulated marketing environments and the importance of quality, legal, regulatory, and brand governance in customer-facing communications.
Proficiency with Microsoft Office applications, particularly Outlook, Word, Excel, and PowerPoint.
Operates in line with LGC’s values of Passion, Curiosity, Integrity, Brilliance, and Respect.
Collaborative and able to influence stakeholders across functions, regions, seniority levels, and external partner organizations.
Strong written and verbal communication skills, including the ability to simplify complex information for commercial and customer-facing audiences.
Organized and proactive, with the ability to manage multiple priorities, campaigns, partners, and approval routes in a dynamic environment.
Analytical and performance-oriented, able to interpret data, identify insights, and make practical recommendations.
Customer-focused and commercially aware, with commitment to improving partner experience, field readiness, and measurable business outcomes.
Willingness to travel nationally and internationally at least 40%.

Nice To Haves

Advanced degree, MBA, or additional commercial, marketing, life sciences, or diagnostics qualification.
Experience working with distributors, strategic alliances, channel partners, laboratory networks, pharma sponsors, or platform providers.
Knowledge of immunoassay workflows, molecular testing, clinical biochemistry, core laboratory diagnostics, quality assurance applications, or adjacent diagnostic markets.
Experience using Salesforce, Pardot/MCAE, HubSpot, Power BI, Asana, or similar commercial, marketing, analytics, or project management platforms.
Experience with CRM, marketing automation, analytics, or project management tools.
Strong business acumen, including segmentation, pipeline development, forecasting, pricing considerations, and campaign ROI measurement.

Responsibilities

Lead co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other priority B2B partners.
Translate global product, portfolio, and brand strategies into partner-specific messaging that communicates clinical, operational, and economic value.
Develop partner enablement materials, sales presentations, campaign toolkits, launch assets, and technical crosswalk content.
Manage day-to-day marketing communications with priority partners, including business reviews, performance reporting, action tracking, and escalation of commercial marketing requirements.
Develop and deploy regional channel marketing strategies that strengthen distributor engagement, customer adoption, share of voice, and commercial pull-through while aligning with LGC Diagnostics & Genomics brand architecture.
Support key sales accounts and distribution networks with trade marketing programs, product positioning, campaign assets, launch support, and category- or segment-specific initiatives.
Build multichannel demand-generation and account-based marketing programs tailored to laboratory segments, pathology networks, channel partners, and priority customer groups.
Monitor market, channel, and customer insights to identify opportunities for growth, retention, cross-sell, and improved customer-journey execution.
Partner across commercial, product, digital, medical, regulatory, legal, quality, supply chain, and regional teams to align priorities and execute programs.
Ensure promotional materials, partner programs, and campaign activities comply with applicable healthcare, regulatory, quality, and compliance requirements.
Define and track KPIs for partner and channel marketing programs, including campaign performance, lead quality, pipeline contribution, adoption metrics, and return on investment.
Prepare performance updates, insights, and recommendations for marketing leadership and commercial stakeholders.
Identify process improvements, governance opportunities, and reusable templates to improve speed, consistency, compliance, and customer impact.
Travel nationally and internationally at least 40%.