Senior Associate, Partnership Marketing

Big Happy • New York, NY

6d • Hybrid

About The Position

Big Happy is seeking a Partnership Marketing Senior Associate to shape, position, and activate strategic partnerships with agencies and retail media networks (RMNs). Reporting directly to the Product Marketing Manager, this role connects Marketing and Partnership Development by turning partnership opportunities into compelling narratives, joint go-to-market plans, and co-marketing campaigns that drive awareness, adoption, and commercial growth. The role develops materials for high-level agency and RMN meetings, creates resources to help established partnerships generate business, and equips internal teams and partners to sell Big Happy with confidence. It also helps define the company’s broader market approach to positioning partnerships and communicating their value publicly.

The role produces partnership pitch decks, positioning frameworks, go-to-market and activation plans, co-branded campaign materials, internal and partner-facing enablement resources, external partnership communications, case studies, proof points, and performance reports. It collaborates with Marketing, Partnerships, Sales, and Client Services and helps establish repeatable processes as Big Happy’s partner ecosystem grows. This is a full-time hybrid position based in NYC, with three days in the office.

Requirements

• At least 2 years of experience in B2B marketing, partnership marketing, product marketing, sales enablement, or a related field.
• Experience developing strategic presentations, messaging frameworks, and marketing materials that support business development and commercial growth.
• Strong writing and storytelling skills, including the ability to translate complex offerings and partnership opportunities into clear, compelling narratives.
• Exceptional presentation and visual storytelling skills, including the ability to create polished, on-brand and co-branded decks for different audiences.
• Strong cross-functional collaboration skills and the ability to align marketing initiatives with business development priorities and work closely with external partner teams.
• Excellent project management skills and attention to detail, with the ability to manage multiple stakeholders and competing priorities.
• Currently authorized to work in the United States on a full-time basis; employment visa sponsorship or takeover of sponsorship is not available.
• Successful completion of a background check, as a condition of employment.

Nice To Haves

• Experience in the advertising or media industry.
• Experience in agency partnerships, retail media networks, or the broader advertising ecosystem.

Responsibilities

• Create tailored presentations and supporting materials for strategic meetings with agencies, holding companies, and retail media networks.
• Help shape and execute go-to-market strategies for established partnerships, identifying opportunities to drive awareness, adoption, engagement, and revenue.
• Plan and lead joint marketing initiatives with agency and RMN partners, including co-branded campaigns, content, and events.
• Build internal enablement resources that help teams understand partnerships, communicate their value, and identify ways to leverage them with clients.
• Develop partner-facing materials and lead training sessions to educate agency and RMN teams about Big Happy’s capabilities, offerings, and approach to working together.
• Help shape external partnership communications, including announcements, website content, thought leadership, and other public-facing marketing initiatives.
• Collaborate with Marketing, Partnerships, Sales, and Client Services to ensure consistent messaging and effective partnership activation.
• Gather market and partner insights to refine positioning, improve enablement resources, and identify new collaboration opportunities.
• Establish repeatable processes and frameworks to make partnership marketing more effective and scalable as the partner ecosystem grows.

Benefits

• Competitive base salary.
• Healthcare, dental, and vision benefits.
• Unlimited PTO.
• HSA/FSA match program.
• Participation in Big Happy’s stock program.
• Paid parental leave.
• Half-day Fridays except in Q4.
• Team camaraderie, celebrating wins, learning from challenges, and fostering continuous career growth.
• A workplace culture where employees can be themselves, contribute meaningfully, and be valued for their impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed