Website Marketing Strategist
Capital One • McLean, VA5d • Hybrid
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Senior Associate, Website Marketing Strategist | Retail Bank
Capital One•McLean, VA
•Hybrid
About The Position
Capital One’s Consumer Bank Marketing team is seeking a Website Marketing Strategist Senior Associate to support comprehensive marketing campaigns and bring website projects to life. The role uses marketing strategy to bridge strategy and execution, working closely with business analysts, marketers, and design, technology, and creative partners. The successful candidate is detail-oriented, able to manage multiple projects simultaneously, and committed to high-quality deliverables. This hybrid role leads website updates, product launches, and marketing campaigns from initial intent through execution. It develops website strategies based on business objectives and customer behavior, coordinates cross-functional partners and stakeholders, and ensures work aligns with strategic intent, quality expectations, and timelines. The role is expected to follow Capital One’s hybrid policy for on-site presence at the designated office location.
Requirements
- Bachelor’s degree or military experience.
- At least 3 years of experience in consumer marketing, communications, or project management.
- At least 3 years of experience executing cross-channel marketing communication campaigns.
Nice To Haves
- Marketing experience in financial services or another highly regulated industry.
- Experience working on website strategy, ideation, and execution.
Responsibilities
- Partner with marketing, creative, product, and technology teams to understand business goals and translate them into actionable website strategies, including user journeys, landing page structures, and content flows.
- Use site analytics to understand customer behavior and optimize website content and user experience, improve conversion rates, and inform decisions that support business growth.
- Support the development of intent decks, creative briefs, and monitoring documentation that define project intent and success.
- Lead website updates, product launches, and marketing campaigns from initial intent through execution, ensuring the work aligns with strategy and meets timelines.
- Proactively communicate project updates to partners and key stakeholders.
- Conduct pre-launch quality assurance to ensure web content matches expected updates.
- Collaborate with creative, marketing, product, legal, compliance, business analyst, and external agency partners to meet team requirements and align project scope.
- Advocate for the website in partner conversations, identify ways the site can support marketing initiatives, and drive internal linking opportunities.
- Apply problem-solving and influencing skills to push back when needed and ensure stakeholder requests meet strategic intent and best practices.
- Create presentation materials and cohesive documentation to communicate with stakeholders, manage expectations, share progress, and influence outcomes.
Benefits
- Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
- Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
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