Associate Director, Product Marketing, Hematology
About The Position
The Associate Director, Product Marketing, Hematology leads US marketing strategy and execution for an assigned Hematology product. The role calls for strong brand ownership, strategic thinking, commercial judgment, and the ability to turn customer and market insights into effective plans that drive brand performance. The Associate Director leads integrated personal and non-personal promotional initiatives and collaborates with Sales, Medical Affairs, Market Access, Analytics, Regulatory, Legal, and other functions to deliver aligned, compliant customer engagement. The role leads development and execution of the annual brand commercial plan and tactical roadmap, builds understanding of ALL/LBL and relevant care settings, translates market insights into marketing solutions, and oversees coordinated promotional campaigns across field, digital, and other HCP channels. It also tracks brand and campaign performance, manages the assigned brand budget, directs agency partners, and ensures all marketing activities comply with applicable laws, industry codes, and company policies. Domestic travel of approximately 30% to 40% is required for congresses, field visits, and company meetings.
Requirements
- At least 7 years of commercial pharmaceutical or biotechnology experience, including substantial hands-on product marketing or brand management experience.
- Marketing experience in complex specialty pharmaceutical markets.
- Bachelor’s degree in marketing, business, life sciences, or a related discipline.
- Ability to travel domestically approximately 30% to 40% for congresses, field visits, and company meetings.
Nice To Haves
- Advanced degree such as an MBA, MS, PharmD, or equivalent graduate qualification.
Responsibilities
- Lead development and execution of the annual Hematology brand commercial plan and tactical roadmap, aligning it with franchise objectives and financial targets.
- Anticipate market opportunities and competitive challenges, and recommend and implement strategic responses.
- Prioritize brand initiatives, make informed trade-offs, diagnose performance trends, and recommend adjustments to leadership.
- Serve as a commercial leader on the cross-functional brand team and drive alignment across Sales, Medical Affairs, Market Access, Regulatory, Legal, Analytics, and Training.
- Build and maintain knowledge of ALL/LBL, product treatment, clinical evidence, and pediatric and adult care settings.
- Partner with Market Research, Analytics, and Medical Affairs to turn customer insights, real-world data, and competitive intelligence into actionable marketing solutions.
- Lead insight-driven promotional campaigns that articulate the product value proposition across target audiences.
- Partner with Sales Leadership and Commercial Training to develop personal selling tools, including IVAs, discussion guides, and objection handlers, and support field alignment and pull-through.
- Own coordinated personal and non-personal promotional plans across field, digital, and other relevant HCP channels.
- Track brand performance, campaign effectiveness, and customer engagement metrics against commercial KPIs, translating data into actionable insights for leadership.
- Manage the assigned brand budget, including resource allocation, forecasting, monthly accruals, and ROI tracking.
- Direct creative, media, and digital agency partners by setting strategic briefs, quality standards, and delivery expectations.
- Take ownership of assigned product commercial performance and drive projects forward independently with minimal oversight.
- Make timely decisions within established authority and seek executive alignment when appropriate.
- Ensure marketing strategies, programs, and materials comply with applicable laws, industry codes, and Jazz compliance policies.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) retirement savings plan
- Flexible paid vacation
- Potential eligibility for a discretionary annual cash bonus or incentive compensation
- Potential discretionary equity grants
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What This Job Offers
Job Type
Full-time
Career Level
Director
