Associate Director, Product Marketing

Abbott • Alameda, CA

11d • $148,700 - $297,300 • Onsite

About The Position

Abbott is seeking an Associate Director, Product Marketing, for its Lingo Division in Alameda, California. Lingo is a personalized healthcare technology designed to help people make decisions about improving energy, losing weight, or enhancing athletic performance. The role will drive Lingo’s growth strategy by connecting market demand with engaging product experiences and accelerating global growth across markets and sales channels. The position reports to the Director of Product & Channel Marketing and works with cross-functional teams to develop product experiences and go-to-market strategies.

Requirements

• Bachelor’s degree.
• 10 or more years of professional experience.
• Experience connecting brand and product marketing with in-product user journeys and growth mechanics to drive full-funnel adoption.

Nice To Haves

• Experience partnering with cross-functional leadership, including Product, Engineering, Design, Brand, and PR, to build engaging product experiences and go-to-market strategy.
• Experience collaborating with partners on strategy development and co-marketing campaigns.
• Experience launching and developing a new category.
• Experience in digital health technology.
• Understanding of marketing and selling under FDA regulation.
• Strong interpersonal skills and demonstrated ability to influence executive alignment.
• Experience delivering measurable, multichannel growth strategies, including retail and healthcare marketing sales motions.

Responsibilities

• Partner with Product leadership to shape product strategy using user, market, and competitive insights.
• Influence early product definition, naming, and user experience so new capabilities deliver clear, differentiated value.
• Lead global go-to-market strategy and execution for major product launches and evergreen campaigns.
• Develop marketing storytelling aligned with in-product onboarding and discovery experiences to drive sustained feature adoption.
• Connect first-party product roadmap and third-party partner integration strategies to advance business goals and partner relationship value.

Benefits

• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit to support earning a bachelor’s degree.
• Competitive salary and benefits package.
• Flexible working.
• Career development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director