Associate Director, Product Marketing

Abbott • Alameda, CA

9d • Onsite

About The Position

The Associate Director, Product Marketing works in Abbott’s Lingo Division in Alameda, California, and drives Lingo’s growth strategy. Reporting to the Director of Product & Channel Marketing, this role connects market demand with engaging product experiences to accelerate global growth. The position partners across teams to build first-party and integrated product experiences and develop go-to-market strategies across multiple markets and sales channels.

The role helps shape product strategy using user, market, and competitive insights; influences product definition, naming, and user experience; leads global launch and evergreen campaign strategies; and develops marketing storytelling that supports onboarding, discovery, and sustained feature adoption. It also connects first-party product roadmaps with third-party partner integration strategies to advance business goals and partner value.

Requirements

• Bachelor’s degree.
• At least 10 years of professional experience.
• Experience connecting brand and product marketing with in-product user journeys and growth mechanics to drive full-funnel adoption.

Nice To Haves

• Experience partnering with cross-functional leaders in Product, Engineering, Design, Brand, and PR to build engaging product experiences and go-to-market strategies.
• Experience collaborating with partners on strategy development and co-marketing campaigns.
• Experience launching and developing a new category.
• Experience in digital health technology.
• Understanding of marketing and selling under FDA regulation.
• Strong interpersonal skills and demonstrated ability to influence executive alignment.
• Experience delivering measurable, multichannel growth strategies, including retail and healthcare marketing and sales motions.

Responsibilities

• Partner with Product leadership to shape product strategy using user, market, and competitive insights.
• Influence early product definition, naming, and user experience to ensure new capabilities deliver clear, differentiated value.
• Lead global go-to-market strategy and execution for major product launches and evergreen campaigns.
• Develop marketing storytelling aligned with in-product onboarding and discovery to drive sustained feature adoption.
• Connect first-party product roadmaps with third-party partner integration strategies to advance business goals and partner relationship value.

Benefits

• Career development opportunities with an international company.
• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, offering an affordable and convenient path to a bachelor’s degree.
• Competitive salary and benefits package.
• Flexible working.

What This Job Offers

• Job Type: Full-time
• Career Level: Director