Associate Director, Product Marketing, Hematology

Jazz Pharmaceuticals • Philadelphia, PA

5d • Remote

About The Position

The Associate Director, Product Marketing, Hematology leads U.S. marketing strategy and execution for an assigned Hematology product. The role owns brand strategy and performance, translates customer and market insights into plans, and leads integrated personal and non-personal promotional initiatives. It collaborates across Sales, Medical Affairs, Market Access, Analytics, Regulatory, Legal, Training, and other functions to deliver aligned, compliant customer engagement.

The role develops and executes the annual brand commercial plan and tactical roadmap; monitors market opportunities, competitive challenges, and performance trends; and makes recommendations and resource trade-offs to support franchise objectives and financial targets. It builds expertise in ALL/LBL, product treatment, clinical evidence, and pediatric and adult care settings, and converts customer insights, real-world data, and competitive intelligence into marketing solutions.

The Associate Director leads promotional campaigns and field tools, manages brand performance metrics and budget activities, and directs creative, media, and digital agency partners. The role is accountable for advancing commercial projects independently, making timely decisions within established authority, and ensuring marketing strategies, programs, and materials comply with applicable laws, industry codes, and Jazz policies. Domestic travel of approximately 30% to 40% is expected.

Requirements

• At least 7 years of commercial pharmaceutical or biotechnology experience.
• Substantial hands-on product marketing or brand management experience.
• Marketing experience in complex specialty pharmaceuticals markets.
• Ability to travel domestically approximately 30% to 40% for congresses, field visits, and company meetings.
• Bachelor’s degree in marketing, business, life sciences, or a related discipline.

Nice To Haves

• Advanced degree such as an MBA, MS, PharmD, or equivalent graduate qualification.

Responsibilities

• Lead development and execution of the annual Hematology brand commercial plan and tactical roadmap, aligned with franchise objectives and financial targets.
• Anticipate market opportunities and competitive challenges, and recommend and implement appropriate strategic responses.
• Prioritize brand initiatives, make informed trade-offs, diagnose performance trends, and recommend strategic adjustments to leadership.
• Serve as a core commercial voice on the cross-functional brand team and drive alignment across Sales, Medical Affairs, Market Access, Regulatory, Legal, Analytics, and Training.
• Build and maintain knowledge of ALL/LBL, product treatment, clinical evidence, and pediatric and adult care settings.
• Partner with Market Research, Analytics, and Medical Affairs to translate customer insights, real-world data, and competitive intelligence into marketing solutions.
• Lead cohesive, insight-driven promotional campaigns that communicate the product value proposition across target audiences.
• Partner with Sales Leadership and Commercial Training to develop personal selling tools, including IVAs, discussion guides, and objection handlers, and support field alignment and pull-through.
• Own coordinated personal and non-personal promotional plans across field, digital, and other relevant HCP channels.
• Track brand performance, campaign effectiveness, and customer engagement against commercial KPIs, translating data into actionable insights for leadership.
• Manage the assigned brand budget, including resource allocation, forecasting, monthly accruals, and ROI tracking.
• Direct creative, media, and digital agency partners through strategic briefs and oversight of quality, timeliness, and cost-effective delivery.
• Take ownership of assigned product commercial performance and drive projects forward independently with minimal oversight.
• Make timely decisions within established authority and seek executive alignment when appropriate.
• Ensure marketing strategies, programs, and materials comply with applicable laws, industry codes, and Jazz compliance policies.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement savings plan
• Flexible paid vacation
• May be eligible for a discretionary annual cash bonus or incentive compensation, depending on the role.
• May be eligible for discretionary equity grants.

What This Job Offers

• Job Type: Full-time
• Career Level: Director