Marketing Associate Jobs

About The Position

Requirements

• Bachelor's degree or equivalent (BA/BS).
• At least 5 years of experience in patient support, patient engagement, adherence, digital health, customer experience, or related healthcare programs.
• Demonstrated ability to develop measurement frameworks and translate data and insights into strategic business decisions.
• Experience working across patient research, behavioral data, program performance data, digital analytics, and/or patient support data.
• Strong understanding of patient support program models and specialty patient service ecosystems.
• Experience with patient engagement strategies, behavioral interventions, patient journey programs, or adherence initiatives.
• Awareness and understanding of US commercial and regulatory requirements.
• Strong analytical capability and demonstrated ability to translate complex information into clear recommendations.
• Ability to plan, prioritize, execute, anticipate challenges, and continually improve programs.
• Strong cross-functional leadership and ability to influence without direct authority in complex matrix organizations.
• Demonstrated ability to build alignment across marketing, patient services, operations, market access, digital, analytics, and compliance stakeholders.
• Strong collaboration skills and business agility.
• Strong written and verbal communication skills, including strategy communications, executive presentations, vendor management, and stakeholder engagement.
• Ability to simplify complex patient experience and adherence challenges into actionable recommendations.
• High degree of integrity and ethics.
• Resilient, adaptable, and comfortable operating in evolving environments.

Nice To Haves

• MBA or equivalent.
• Ophthalmology, retina, specialty biologic, or specialty care experience.
• Product launch experience.
• Experience with customer experience (CX) measurement frameworks.

Responsibilities

• Lead development of the US Ophthalmology patient experience measurement framework.
• Establish the critical moments that matter across access, initiation, onboarding, treatment, follow-up, persistence, and ongoing support.
• Define a balanced set of patient experience measures covering patient feedback, engagement and behavior, adherence and persistence, treatment initiation and continuity, support-program interactions, digital and CRM engagement, access and affordability, caregiver experience, and provider and retina-practice insights.
• Partner with Data & Analytics stakeholders to define and oversee measurement frameworks and establish adherence, persistence, engagement, and patient experience KPIs.
• Establish baselines and benchmarks, monitor changes in patient experience through launch and post-launch, and translate measurement into strategic implications and recommended actions.
• Lead development of the patient engagement vision and strategy for the US Ophthalmology portfolio.
• Translate patient journey, experience measurement, behavioral insights, and research into differentiated strategies across key journey stages.
• Develop personalized engagement strategies based on patient segments, behaviors, barriers, needs, and preferences.
• Identify effective channels and interventions, including digital, CRM, hub-based, live support, and other patient-facing channels.
• Establish test-and-learn approaches to evaluate engagement strategies and capabilities, and maintain an optimization roadmap based on patient needs, business priorities, program performance, and emerging innovations.
• Collaborate with the Patient Engagement CoE to enhance support capabilities and incorporate innovative approaches, emerging technologies, behavioral science, and industry best practices.
• Serve as the ophthalmology subject matter expert in patient engagement program development.
• Lead patient-centric engagement strategy development addressing critical moments throughout the treatment journey.
• Partner with patient experience, customer experience, and market research teams to understand patient needs, behaviors, motivations, and barriers.
• Design approaches that improve patient confidence, education, empowerment, and treatment persistence while accounting for caregiver needs and retina clinic workflows.
• Champion patient-centered innovations that reduce friction and strengthen long-term engagement.
• Ensure patient engagement and adherence programs comply with applicable FDA promotional regulations, privacy and HIPAA considerations, adverse event reporting requirements, and company policies.
• Partner with Legal, Compliance, Privacy, Medical, and Regulatory stakeholders to support compliant program execution.
• Embed governance and oversight processes that enable innovation while maintaining appropriate controls.

Benefits

• Medical, dental, and vision healthcare benefits.
• Other insurance benefits for employees and family.
• Retirement benefits, including 401(k).
• Paid holidays.
• Vacation.
• Compassionate and sick days.
• Annual bonus and long-term incentive, if applicable.