Senior Associate, Marketing Strategist (In-App Marketing) | Retail Bank

Capital One • McLean, VA

6d • $87,700 - $110,100 • Hybrid

About The Position

Capital One is seeking a creative and analytical Senior Associate to support Retail Bank marketing efforts in its apps as part of the channel strategy team and growing Bank Marketing organization. The role owns development of in-app marketing campaigns to cross-sell products, generate new accounts, and deepen customer engagement. It also monitors and optimizes campaign performance and contributes to channel strategy and roadmapping.

The position requires collaboration across teams as well as independent execution after guidance. The successful candidate will use performance-marketing experience to develop data-backed marketing intent, guide creative development, and build test-and-learn agendas. The role is designated hybrid, with on-site presence required according to Capital One's hybrid policy at the employee's designated office location.

Requirements

• Bachelor’s degree or military experience.
• At least 3 years of experience in performance marketing.
• At least 3 years of experience driving creative strategy.
• Experience working with Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation tools.
• Exceptional learning agility.
• Strong communication and collaboration skills across diverse stakeholders and partners.
• Ability to take direction and lead quality work autonomously.
• Detail-oriented, with good judgment and the ability to distinguish priorities.
• Problem-solving mindset and willingness to tackle complex problems.
• Passion for data and using analytics to tell stories and make decisions.
• Ability to balance long-term strategic thinking with detailed day-to-day campaign management.
• Resourceful, innovative, and creative thinking.

Nice To Haves

• At least 3 years of experience in financial services or another highly regulated industry.
• At least 4 years of marketing journey orchestration experience.

Responsibilities

• Own the development of in-app marketing campaigns.
• Support the development of overarching marketing strategy and roadmaps for specific products within the channel.
• Lead creative development for in-app marketing campaigns, including briefing and guiding the internal brand creative team.
• Support the development of audience strategies in Salesforce Marketing Cloud (SFMC).
• Partner with technical teams to establish technical and audience guardrails for each campaign.
• Collaborate within Bank Marketing to design campaigns that span channels and drive broader customer impact.
• Monitor campaign performance and identify and execute in-flight enhancements.
• Define testing strategies to drive business growth and determine effective optimization of successful tactics.
• Manage stakeholder communications and expectations throughout the campaign lifecycle.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
• Eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior