Senior Marketing Strategist

Plante & Moran • Southfield, MI

1d • Hybrid

About The Position

The Senior Marketing Strategist will lead buyer-focused growth strategy and issues-based campaign activation for the firm’s management consulting business, with primary responsibility for Cybersecurity and Transaction Advisory Services. The position is part of the Go to Market team within the Marketing Department and works collaboratively across marketing, firm leadership, internal stakeholders, alliance relationships, and external partners. The role uses the firm’s marketing ecosystem to launch experiential, content, and digital tactics and campaigns, and to measure their market impact.

The strategist develops and executes practice-area marketing strategy aligned with Management Consulting and industry growth goals, client needs, and service priorities. The role builds brand relevance, advances target-audience relationships, and drives demand through multi-channel campaigns and sales enablement. It also advises the business using research, data, and marketing expertise; develops content and storytelling that conveys the firm’s point of view; and measures program effectiveness and return on investment to generate actionable insights.

The position works in a matrix organization, cultivates relationships with marketing colleagues and strategic partners, uses marketing technology to improve decision-making and marketing and sales effectiveness, and coordinates with the special events and sponsorships team as needed. It also contributes to the professional growth of supporting strategists and coordinators. The role is principally in-person, with work in the office three days per week, ideally Tuesday through Thursday, while the firm’s Workplace for Your Day model supports flexibility in coordination with a supervisor and team.

Requirements

• Bachelor’s degree in marketing or a related field.
• At least 5 years of relevant marketing experience.
• Knowledge of business-to-business marketing, marketing technology, content strategy, and communications.
• Strong listening, interpersonal, and decision-making skills.
• Ability to confidently present complex ideas and provide alternative solutions to executive stakeholders.
• Comfort with light-to-moderate data analysis and identifying insights.
• Campaign and multi-channel marketing experience, including paid media, email, and organic channels.
• Exceptional project management skills.
• Experience with project management software, a CRM system, and SEO/AEO tools.
• Ability to work in the office three days per week, ideally Tuesday through Thursday.
• Must be legally authorized to work in the United States without sponsorship, except for qualified candidates bilingual in Japanese and English or Chinese and English.

Nice To Haves

• Marketing experience in professional services.

Responsibilities

• Conceive, develop, and execute practice-area marketing strategy aligned with Management Consulting and industry growth goals, client needs, and service priorities.
• Create and execute multi-channel, issues-based marketing campaigns and sales enablement programs to build brand relevance, advance relationships with target audiences, and drive demand.
• Serve as a strategic advisor to the business, building internal relationships and using research, data, and marketing expertise to demonstrate knowledge of the business.
• Provide subject-matter expertise, new ideas, points of view, and consultation on marketing effectiveness and impact.
• Plan, manage, and execute a content marketing strategy that positions the firm’s point of view on relevant business and industry issues, using SEO and AEO tools and market research to inform content.
• Track marketing program effectiveness and return on investment, generate insights, and recommend actionable ways to increase impact.
• Build relationships with marketing colleagues, external partners, and vendors to activate marketing and sales enablement programs.
• Use available marketing technology to improve decision quality and marketing and sales effectiveness.
• Cultivate and maintain relationships with key associations and strategic partners, including ownership of national sponsorships where relevant.
• Partner with the special events and sponsorships team as needed to deliver successful events.
• Understand line-of-business strategies and how they intersect with industry issues and go-to-market plans.
• Contribute to the professional growth of supporting strategists and coordinators.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Flexible Time Off
• Predetermined holidays
• 401(k) plan
• Flexible benefits plans
• Business-related travel, lodging, and meal reimbursement
• Pension plan for eligible administrative and paraprofessional staff
• Discretionary bonus plan for eligible staff
• Some contingent staff positions may elect health insurance and receive limited paid sick time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior