Senior Brand Marketing Strategist

Bridgestone Americas•Nashville, TN

About The Position

Bridgestone Americas is seeking a Senior Brand Marketing Strategist to join its team in Nashville, Tennessee. The role serves as the functional steward for the Bridgestone brand across the Americas, helping build brand saliency, meaning, and distinction among target audiences. As part of the Brand and Marketing Strategy Center of Excellence, the strategist collaborates with cross-functional teams, business units, agencies, and external partners to ensure strategic and consistent brand deployment across priority initiatives, activations, and business needs. The role oversees brand strategy and activation standards, supports brand governance and architecture, and helps educate internal teams on brand principles. It also contributes to campaign strategy and execution, branded merchandising and partnership activations, and the development and use of performance measures and audience insights to improve brand and business outcomes.

Requirements

Bachelor’s degree in marketing, communications, project management, or a related field.
At least 5 years of marketing experience, with an emphasis on brand management or marketing communications.
Proven ability to support development and execution of brand strategies and campaigns across large, matrixed organizations.
Exceptional interpersonal, teamwork, and collaboration skills.
Ability to work independently as a self-starter.
Excellent oral and written communication skills, including presenting recommendations and summarizing complex issues clearly and concisely.
Strategic and creative thinking with strong problem-solving skills.
Detail-oriented and organized, with the ability to manage multiple projects simultaneously.

Nice To Haves

Experience working with global or multi-regional brand initiatives.
Graphic design experience with proficiency in Photoshop and InDesign.
Familiarity with media planning and analytics tools.

Responsibilities

Oversee application of Bridgestone brand strategy and the What Really Matters brand activation playbook across the Americas, ensuring consistent use of the brand and marks.
Support the development, maintenance, and adoption of brand governance tools, playbooks, templates, and review processes across markets, functions, agencies, and customer touchpoints.
Support brand architecture initiatives that align sub-brands and product lines with the overall Bridgestone brand strategy.
Support internal brand education on brand guidelines, What Really Matters principles, messaging frameworks, and visual identity standards.
Serve as a brand liaison within the Brand and Marketing Strategy Center of Excellence, partnering with other centers of excellence, business marketers, retail operations, sales teams, agencies, and regional and global brand teams.
Contribute market learnings and collaborate across the Bridgestone West region to strengthen brand consistency, efficiency, and regional impact.
Develop and support strategic briefs for brand-led content and campaigns at Reason to Care and Reason to Consider levels, aligning them with brand strategy, audience needs, media context, and business objectives; partner with the Content COE on production and delivery.
Advise business marketing teams on Reason to Buy campaign activity to ensure alignment with brand guidelines, messaging hierarchy, and Bridgestone positioning.
Partner with agencies on strategic briefing, creative review, feedback consolidation, and delivery of brand-consistent campaigns and activations.
Manage Bridgestone branded merchandising programs to ensure they reflect brand standards, support strategic priorities, and strengthen visibility and engagement with key audiences.
Partner with the OE & Prestige OE Brand Manager and Partnership & Activation team to provide brand guidance for trade shows, events, sponsorships, and other activations.
Support development and tracking of KPIs to measure program effectiveness at brand and business levels.
Use Brand Health, consumer segmentation, audience, and campaign performance insights to recommend improvements to brand relevance, messaging, creative development, and activation effectiveness.
Establish feedback loops and capture post-activation learnings to improve brand consistency and future brand and business outcomes.