Brand Strategist

FieldWrk•Nashville, TN

7h•$85,000 - $95,000•Remote

About The Position

FieldWrk is a mission-first B2B branding agency serving companies in civil construction, heavy equipment, waste and environmental services, energy, and critical infrastructure. The Brand Strategist develops brand foundations and long-term strategies that guide client brands and FieldWrk creative teams, with the aim of producing measurable business impact. The role involves travel and facilitating workshops with executive leaders. The strategist researches each client's business and market, uncovers its distinct positioning, and develops clear brand strategy and verbal identity. They guide how strategy is expressed across websites, social media, paid advertising, video, marketing collateral, and recruitment and business-development campaigns. The role also includes maintaining brand alignment throughout client relationships, measuring outcomes against a baseline, leading strategic account planning, and recommending future work based on client goals. The position works closely with client executives and FieldWrk web, production, and creative teams. Project managers own schedule and scope, while the strategist leads the strategic relationship. FieldWrk is a remote team with flexible hours within a 40-hour work week; the role is largely aligned with CST hours (9 AM–5 PM CT). Travel of 3–9 days per month is required. AI may be used for research and other supporting tasks, but all deliverable copy must be human-written.

Requirements

3–5+ years of brand strategy experience at an agency or consultancy, including leading B2B positioning and messaging work.
A portfolio of personally developed brand strategy and verbal identity work, with rationale for decisions.
Senior-level brand copywriting ability; deliverable messaging must be human-written, not AI-written.
Experience facilitating multi-day workshops with executive teams.
Experience presenting to executive stakeholders and building their trust.
Experience writing briefs for and collaborating with designers, writers, developers, and video teams.
Ability to manage 6–8 concurrent engagements.
Proficiency in monday.com, Figma, and Google Slides.
Experience using AI tools for research, competitive audits, and synthesis.
Willingness to travel 3–9 days per month.
Largely available to work within CST hours (9 AM–5 PM CT).
Strong desire to make a positive impact through design for hardworking and construction industries.

Responsibilities

Audit client brand identity materials, guidelines, and placements across channels and materials.
Create and distribute surveys for internal and external audiences, and synthesize findings to inform recommendations and workshops.
Conduct individual and roundtable employee interviews.
Research market landscapes, competitors, and client positioning challenges; establish a baseline of brand health.
Lead 2–3 day, on-site workshops at client headquarters with executive leaders; present research, facilitate discussion, challenge assumptions, and build buy-in.
Visit client jobsites and meet client employees.
Develop brand foundations, including positioning, purpose, vision, value proposition, differentiation, brand pillars, audience messaging, tagline, and verbal identity.
Present, defend, and revise strategy with clients, and connect it to business goals, recruiting, customer experience, and marketing.
Translate strategy into direction for web, production, and social teams; write briefs and lead handoffs to web and production teams.
Lead strategic relationships with client executives while project managers own schedule and scope.
Run periodic brand and account audits to measure results against established baselines.
Lead annual strategic account planning and recommend future scopes of work based on client business goals.
Review creative work for alignment with strategy and brand standards.
Identify process gaps and recommend improvements.

Benefits

FieldWrk covers 85% of health insurance premiums for full-time employees and 50% for families; optional HSA match.
Vision and dental insurance, with FieldWrk covering 100%.
Two weeks of paid holiday rest at the end of the year.
Flexible PTO policy; the company encourages 2–3 weeks off per year in addition to standard company holidays.
Life, disability, accident, critical illness, and cancer insurance plans.
401(k)/retirement plans available after three months of employment.
Paid parental leave.
Eligible for performance bonus/profit sharing after six months of employment.
Remote work and flexible hours within a 40-hour work week.
Opportunity to see large earthwork, demolition, mining, and construction projects.
A company culture described as caring for, trusting, and empowering its people, with collaboration and mentorship.