Senior Creative Strategist for Cosmetics Brand

Facelove•,

1d•Remote

About The Position

Facelove is seeking a Creative Strategist with a strong understanding of direct response advertising to develop and execute creative strategies for paid ads. This remote, independent contractor role involves owning the creative process from ideation to scaling, collaborating with various teams to drive performance while maintaining brand vision. The ideal candidate understands that creative is a key driver of paid growth.

Requirements

3+ Years as a D2C Creative Strategist with proven experience scaling physical product brands (supplements, beauty, footwear, apparel, or similar) either in-house or at an agency with named client portfolios.
Strong background in direct response advertising.
Proven video ad concepts that scaled on Meta or TikTok, backed by real metrics (spend, CPA, ROAS, and hook or hold rate).
Experience managing a pod, creator roster, or editing team, assigning work, flagging bottlenecks early, and keeping tracking systems pristine.
Dedicated 40 hours a week to a single team.
Ability to read and analyze performance data: hook rate, hold rate, CTR, CPC, CPA, and ROAS.
Utilize a structured iteration ladder (format, character, hook, body, length) and know precisely where to look to diagnose drop-offs.
Strong copy instincts (hooks, headlines, CTAs).
Data-driven mindset with creative intuition.
Ability to move fast, test fast, and learn fast.
Creative concepting & angle development.
Direct response copywriting.
Performance analysis & iteration.
Clear briefing & communication.
Strong ownership mentality.

Nice To Haves

Experience in beauty, skincare, or supplements.
Experience marketing to women 40+.
Familiarity with UGC-driven ad systems.
Experience working in fast-scaling D2C brands.
Experience working in-house at a brand running 1,000 or more ads on Meta at once.
Experience in Beauty, skincare or supplements, selling to women over 40.
Run AI-driven formats (AI UGC, animation, song-based ads) and know where they break.
Used Atria, BrandSearch or a similar ad research tool daily.
German, for reading the DE account.

Responsibilities

Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels.
Create strong angles, hooks, and messaging frameworks for a mature female audience.
Translate product benefits into emotion-driven, problem-solution ads.
Continuously generate new concepts while iterating on proven winners.
Analyze performance data (hooks, retention, CTR, CPA, ROAS).
Identify winning creatives and patterns.
Create structured iterations to scale winners.
Write clear, actionable briefs for UGC creators and editors.
Guide creators on tone, structure, objections, and delivery.
Work closely with editors to align creative & performance.
Collaborate with brand and marketing teams to ensure consistency.
Deeply understand the mature women customer persona.
Identify key objections, desires, fears, and buying triggers.
Monitor competitors and market trends.
Turn customer feedback and reviews into ad concepts.