Brand Marketing Strategist

University of North Texas System•Denton, TX

3d•Onsite

About The Position

The Brand Marketing Strategist develops, implements, analyzes, and optimizes paid digital marketing strategies in support of the University of North Texas’s brand, enrollment goals, and strategic initiatives. The role develops audience-targeting strategies, researches and writes advertising copy, collaborates with university and external stakeholders, and manages paid campaigns across search, social, and other digital media platforms to improve efficiency and effectiveness. It also produces campaign reporting and insights for senior leadership and coordinates advertising partnerships across channels including connected TV, digital display, search, and print. The position also writes and edits content for diverse audiences and media, including online, print, and broadcast communications. Content may include landing pages, social media, press releases, news coverage, advertisements, articles, brochures, websites, reports, and other materials. The strategist monitors UNT social media properties and engages with audiences where appropriate. The position is with the Division of University Brand Strategy and Communications at the University of North Texas in Denton. The listed schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. Salary is commensurate with experience.

Requirements

Bachelor’s degree in a related field and five years of experience in writing and/or editing publications, or an equivalent combination of experience, education, and training.
Extensive hands-on experience with Google Ads, Google Analytics, Microsoft Advertising, Meta Business Manager, LinkedIn, and other social media platforms.
Ability to interpret analytics, turn insights into actionable learnings, and communicate them through effective visualizations.
Ability to work independently and collaboratively toward shared goals.
Strong time-management skills and ability to coordinate multiple projects and audiences effectively.
Ability to work under pressure, meet deadlines, manage multiple tasks, and maintain effective working relationships.
Knowledge of digital marketing trends, platform strengths, emerging technologies, and targeting capabilities.
Understanding of institutional strategy, or ability to learn it quickly, and ability to apply it to campaign setup and optimization.
Ability to provide feedback and direction and coordinate the work of others at the university.
Effective communication skills in all formats, including the ability to explain technical information clearly and concisely.
Ability to conceptualize, write, and edit strategic, accurate, and concise content for university audiences.
Effective oral and written communication skills.
Ability to visually inspect and self-edit print and online copy, and edit the copy of others.
Ability to collaborate and provide feedback to staff, faculty, and students.
Knowledge of writing styles and guidelines for different media formats, and ability to create, coordinate, and edit copy for print, digital and social media, video, and broadcast.
Knowledge of and ability to research industry best practices to align publication strategies with university strategy and guidelines.

Nice To Haves

Experience with Google Ads, Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, Microsoft Advertising, and other platforms, including connected TV, display, and social demand-side platforms.
Experience with data analytics platforms such as Data Studio or Power BI.
Experience working in higher education.
Five years of experience at an advertising agency or in an in-house marketing department developing and executing paid digital media strategies and tactics.

Responsibilities

Research university program webpages and catalog details to develop compelling headlines, descriptions, and calls to action for paid advertising.
Build, launch, monitor, and optimize paid digital campaigns to improve performance.
Manage advertising budgets to remain within monthly limits while improving efficiency.
Develop, analyze, and present monthly campaign performance reports, including visualizations, benchmark comparisons, and attribution analysis.
Conduct competitive marketplace analysis to estimate opportunities, budget impacts, bidding strategies, and platform-specific settings.
Build effective working relationships with departmental, campus, and external stakeholders to improve paid marketing strategies, tactics, and creative.
Research emerging platform capabilities and tactical enhancements that support university initiatives and comply with UNT System policies and procedures.
Coordinate external advertising partnerships across connected TV, digital display, search, and print media.
Monitor external advertising platform performance and recommend campaign optimizations.
Coordinate check-ins with external partners, provide feedback and direction on campaign performance and creative, and deliver performance updates and end-of-campaign summaries to leadership.
Analyze campaign results and recommend future advertising strategies and optimizations.
Process purchase orders and invoices related to advertising partnerships.
Strategize, write, edit, and schedule content for various media, including landing pages, social media, press releases, news coverage, advertisements, and other communications.
Monitor UNT social media properties, engage with audiences where appropriate, answer questions, correct misinformation when appropriate, or direct users to UNT resources.