Brand Marketing Strategist

University of North Texas System•Denton, TX

5d•Onsite

About The Position

The Brand Marketing Strategist develops, implements, analyzes, and optimizes paid digital marketing strategies in support of the University of North Texas’s brand, enrollment goals, and strategic initiatives. The role develops audience targeting strategies, researches and writes advertising copy, collaborates with internal and external stakeholders, and manages and reports on paid campaigns across search, social, and other digital media platforms to maximize efficiency and effectiveness. The position also writes and edits content for varied audiences and media, including online, print, and broadcast materials such as articles, brochures, websites, social media, and reports. The strategist monitors UNT social media properties and engages with audiences where appropriate, while coordinating advertising partnerships and producing campaign reporting and recommendations for leadership. The role is based at the University of North Texas in Denton. The stated work schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. The position is security sensitive.

Requirements

Bachelor’s degree in a related field and five years of experience in writing and/or editing publications, or an equivalent combination of experience, education, and training.
Extensive hands-on experience with Google Ads, Google Analytics, Microsoft Advertising, Meta Business Manager, LinkedIn, and other social media platforms.
Ability to interpret meaningful analytics, translate insights into actionable learnings, and communicate them through effective visualizations.
Ability to work independently and collaboratively toward shared goals.
Strong time-management skills and ability to coordinate multiple projects and audiences effectively.
Ability to work under pressure, meet deadlines, handle multiple tasks, and maintain effective working relationships.
Knowledge of digital marketing trends, platform strengths, emerging technologies, and targeting capabilities.
Understanding of institutional strategy, or ability to assimilate it quickly and apply it to campaign setup and optimization.
Ability to provide feedback and direction and coordinate the work of others at the university.
Effective communication skills in all formats, including the ability to explain technical language clearly and concisely.
Ability to conceptualize, write, and edit strategic, accurate, concise content for university audiences.
Ability to communicate effectively orally and in writing.
Ability to visually inspect print and online copy and effectively self-edit or edit others’ work.
Ability to collaborate and provide feedback to staff, faculty, and students.
Knowledge of writing styles and guidelines across media formats and ability to create, coordinate, and edit copy for print, digital/social media, video, and broadcast.
Knowledge of and ability to research industry best practices to help align print and digital publication strategies with university strategy and guidelines.

Nice To Haves

Experience with Google Ads, Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, Microsoft Advertising, and other platforms, including CTV, display, and social DSPs.
Experience with data analytics platforms such as Data Studio or Power BI.
Experience working in higher education.
Five years of experience at an advertising agency or in an in-house marketing department developing and executing paid digital media strategies and tactics.

Responsibilities

Research university program webpages and catalog details to develop compelling headlines, descriptions, advertising copy, and calls to action.
Build, launch, and monitor paid digital campaigns; identify optimization opportunities and manage budgets within monthly limits while improving efficiency.
Develop, analyze, and present monthly campaign performance reports with visualizations, benchmark comparisons, and attribution analysis to senior leadership.
Conduct competitive marketplace intelligence analysis to estimate opportunity and budget impact and recommend bidding strategies and platform settings.
Partner with departmental, campus, and external stakeholders to foster collaboration and improve paid marketing strategies, tactics, and creative work.
Research emerging platform capabilities and tactical enhancements that support university initiatives and align with UNT System policies and procedures.
Coordinate external advertising partnerships across CTV, digital display, search, and print media; monitor performance and recommend optimizations.
Coordinate check-ins with external partners, provide feedback and direction on campaign performance and creative, and deliver performance updates and end-of-campaign summaries to leadership.
Analyze campaign results and recommend future advertising strategies and optimizations.
Process purchase orders and invoices associated with advertising partnerships.
Strategize, write, edit, and schedule content for varied media, including landing pages, social media, press releases, news coverage, advertisements, and other communications.
Monitor UNT social media properties, engage with audiences where appropriate, answer questions, correct misinformation as appropriate, or direct users to UNT resources.