Brand Strategist

Risepoint

6d

About The Position

Risepoint is an education technology company that helps regional universities launch and grow online programs. The Partner Brand Strategist owns positioning, voice, and messaging for a portfolio of university partners and develops partner brand kits containing positioning, proof points, voice guidance, and answer engine optimization (AEO) guidelines. The role translates marketing briefs into creative briefs with approved copy and messaging for campaigns across paid social, email, SMS, and flyers, then hands those briefs to an external creative agency and internal channel marketing teams.

The strategist differentiates messaging across 50+ assigned schools, conducts competitive research, keeps brand kits current as AI search evolves, and aligns brand strategy with SEO, Paid Media, Lifecycle, and Integrated Marketing. The role also presents at campaign kickoffs, reviews campaign results and incorporates learnings into future briefs and partner voice guidelines, and collaborates with Research & Insights and Community Engagement to maintain current student personas and partner insights. This is a lead-level individual contributor role with minimal day-to-day direction, focused on the most complex partners in the portfolio. It reports to the Sr. Brand Strategist.

Requirements

• 5–7 years of experience in brand strategy, brand planning, or integrated marketing, with a track record of independently owning accounts.
• Hands-on experience writing creative briefs used by designers, writers, or an external agency.
• Strong writing and synthesis skills, including the ability to turn research, data, and stakeholder input into clear, usable briefs.
• Familiarity with AEO, or a strong grasp of SEO and how brand content appears in search results and AI answers.

Nice To Haves

• Agency or multi-account experience.
• Master’s degree in Marketing, Communications, or a related field.
• Experience working across a multi-brand or multi-client portfolio, such as in an agency, franchise, or higher education setting.
• Working knowledge of paid social, email/SMS, and campaign production processes.
• Experience building or maintaining brand toolkits, voice guidelines, or messaging frameworks.

Responsibilities

• Translate marketing briefs into campaign creative briefs for paid social, email, SMS, and flyers, including approved copy, student insights, and key partner messages.
• Build and maintain partner brand kits covering positioning, voice, proof points, and AEO guidelines; recommend improvements to standards.
• Develop distinct, ownable positioning and messaging for assigned partners, a portfolio of 50+ schools, based on competitive research.
• Deliver briefs to the external creative agency and internal channel marketing teams and present at campaign kickoffs.
• Review campaign results with channel marketing teams and incorporate learnings into subsequent briefs and partner voice guidelines.
• Collaborate with Research & Insights and Community Engagement to keep student personas and partner insights current.
• Coordinate with SEO, Paid Media, Lifecycle, and Integrated Marketing to align briefs, keywords, and campaign strategy.
• Help peers address positioning and messaging challenges, review their briefs when asked, and share effective practices across the portfolio.
• Use AI tools daily to research, draft, and scale brief and brand kit work.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed