Brand Strategist (Omnichannel)
About The Position
SuperOrdinary is seeking a commercially minded, data-driven Brand Strategist to own the strategy, performance, and growth of a portfolio of approximately 8–12 beauty, skincare, and consumer brand partners. The role focuses primarily on Amazon, with opportunities to expand across Walmart, Target, TikTok Shop, and other marketplaces. The Brand Strategist serves as a trusted, client-facing strategic partner, identifying growth opportunities, solving business challenges, and translating marketplace insights into actions that support sustainable revenue growth. This highly visible role balances big-picture strategy with hands-on execution. The Brand Strategist works closely with advertising, creative, operations, and marketplace teams to execute brand strategies, improve performance, and build long-term partnerships. The position also contributes to scalable workflows, reporting frameworks, and best practices for the growing Brand Strategy team. The role follows a hybrid schedule, with four onsite workdays per week at the West Hollywood office in the Pacific Design Center and one remote workday. The base salary is $110,000–$120,000, depending on experience and qualifications, with eligibility for a performance-based annual bonus.
Requirements
- At least 3 years of experience in e-commerce, Amazon marketplace management, brand strategy, or client-facing account management.
- Demonstrated experience managing Amazon Seller Central or Vendor Central accounts and understanding marketplace operations and growth strategy.
- Experience owning brand performance, managing client relationships, and developing strategies that drive measurable revenue growth.
- Strong understanding of Amazon's ecosystem, including advertising, product listings, pricing, promotions, inventory, and marketplace analytics.
- Ability to interpret data, identify business trends, and translate insights into actionable recommendations.
- Strong communication and presentation skills, including confidence leading client meetings and strategic business reviews.
- Experience working cross-functionally with advertising, creative, operations, and other business teams.
- Highly organized and proactive, with the ability to manage multiple accounts and competing priorities.
- Collaborative, entrepreneurial mindset and ability to take ownership and thrive in a fast-growing environment.
Nice To Haves
- Experience supporting beauty, skincare, wellness, lifestyle, or CPG brands.
- Familiarity with Walmart Marketplace, Target Plus, TikTok Shop, or other emerging commerce platforms.
- Experience with Amazon Marketing Cloud (AMC), Amazon DSP, or advanced retail media strategies.
- Exposure to international marketplace expansion, particularly Canada or the UK.
- Experience managing aged inventory, sell-through initiatives, and marketplace profitability.
- Background in an agency, marketplace accelerator, or multi-brand e-commerce environment.
Responsibilities
- Own Amazon marketplace strategy and business performance for a portfolio of 8–12 brand partners.
- Develop annual growth plans, quarterly business reviews, and actionable strategies aligned with revenue and profitability goals.
- Identify growth opportunities through product assortment, pricing, promotions, bundling, and marketplace expansion.
- Analyze sales trends, advertising performance, conversion rates, and inventory health to identify opportunities and address challenges.
- Partner with internal teams to support expansion into Walmart, Target, TikTok Shop, Temu, and international marketplaces.
- Serve as the primary point of contact and strategic advisor for assigned brand partners.
- Lead weekly business reviews, client meetings, performance presentations, and strategic planning discussions.
- Translate marketplace data into clear recommendations to support brand partners' business decisions.
- Manage client expectations, navigate challenges, and identify solutions that support retention and growth.
- Manage multiple high-priority accounts while maintaining strong communication, organization, and service.
- Collaborate with advertising, creative, operations, and marketplace teams to execute brand strategies effectively.
- Partner with advertising teams on campaign performance, budget allocation, retail media strategy, and return on ad spend.
- Work with operations on inventory forecasting, replenishment planning, product availability, and sell-through strategies.
- Monitor GMV, revenue, profitability, advertising efficiency, conversion, and inventory performance.
- Identify operational gaps and opportunities to improve processes, reporting, and account performance.
- Stay current on trends across Amazon, retail media, social commerce, and omnichannel marketplaces.
- Identify opportunities to introduce new strategies, services, and growth initiatives to brand partners.
- Help develop scalable workflows, reporting frameworks, and best practices for the Brand Strategy team.
- Bring fresh ideas, curiosity, and a solutions-oriented mindset to a fast-paced business.
Benefits
- Flexible PTO, paid holidays, and paid sick leave.
- 401(k) retirement savings program.
- Medical, dental, and vision insurance for the employee and dependents.
- Hybrid work schedule with four onsite workdays and one remote workday per week.
- Team catering and opportunities to connect with colleagues.
- Eligibility for a performance-based annual bonus.
- Career growth opportunities in a rapidly expanding global commerce business.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
