Marketing Strategist

Mark-Taylor Residential•Scottsdale, AZ

1d•Onsite

About The Position

Mark-Taylor is hiring a Marketing Strategist for its corporate office in Scottsdale, Arizona. The role serves as the primary marketing partner for a portfolio of communities, developing and executing customized strategies to support leasing, occupancy, and revenue goals. The strategist works with operations, leasing, leadership, ownership groups, vendors, agencies, and advertising partners to plan, deliver, analyze, and optimize marketing programs. Responsibilities include managing community digital presence, budgets, reporting, promotional campaigns, internal communications, and marketing processes. The position also monitors industry and competitive trends and emerging technologies to identify effective marketing opportunities.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
1–3+ years of experience in marketing account management, digital marketing, or a related field.
Experience managing and optimizing digital marketing campaigns, including SEO, SEM, display advertising, social media advertising, and remarketing; at least one year of hands-on experience preferred.
Strong analytical skills, including the ability to interpret data, identify trends, and develop actionable recommendations.
A track record of developing and executing successful marketing strategies that deliver measurable business results.
Experience managing multiple projects, deadlines, and priorities in a fast-paced environment.
Strong knowledge of digital marketing platforms, website analytics tools, and reporting systems.
Excellent written, verbal, presentation, and interpersonal communication skills.
Strong organizational skills, attention to detail, and project management capabilities.

Nice To Haves

Multifamily, real estate, hospitality, agency, or client-facing marketing experience.
Familiarity with AI tools and interest in applying technology to marketing.
Experience building or customizing AI tools, such as custom ChatGPT, Claude Skills, or automated workflows.

Responsibilities

Serve as the primary marketing partner for a portfolio of communities and develop customized strategies supporting leasing, occupancy, and revenue goals.
Collaborate with operations, leasing, and leadership teams to align marketing initiatives with community goals and market conditions.
Develop and present marketing reports, performance analyses, and recommendations to ownership groups, operational leaders, and internal stakeholders.
Analyze marketing performance data, including traffic sources, lead conversion metrics, competitive trends, and return on investment, to inform decisions.
Manage community digital presence, including website content, online listings, advertising assets, and brand messaging.
Identify and implement improvements to marketing strategies based on campaign and channel performance, onsite team feedback, and optimization of messaging, audience targeting, and budgets.
Oversee marketing budgets and advertising spend to maximize performance and use resources efficiently.
Manage relationships with third-party vendors, agencies, and advertising partners, ensuring timely, on-budget deliverables aligned with business objectives.
Coordinate and execute promotional campaigns, resident engagement initiatives, and brand awareness efforts.
Support internal communication initiatives and cross-functional projects that strengthen organizational alignment and engagement.
Ensure projects, campaigns, and deliverables are accurate, efficient, and completed on schedule.
Evaluate marketing processes and workflows to improve efficiency, scalability, and effectiveness.
Monitor industry trends, competitive activity, consumer behavior, and emerging technologies and recommend marketing solutions.
Manage and optimize digital marketing campaigns, including paid search, Performance Max (PMax), display advertising, social media advertising, and remarketing.