Marketing Strategist

Mark Taylor Residential•Scottsdale, AZ

19h•Onsite

About The Position

Mark-Taylor is hiring a Marketing Strategist for its corporate office in Scottsdale, Arizona. The role serves as the primary marketing partner for a portfolio of apartment communities, creating customized strategies that support leasing, occupancy, and revenue goals. The strategist works with operations, leasing, leadership, ownership groups, and internal stakeholders to assess performance, communicate recommendations, and align marketing activities with community goals and market conditions. The position manages community digital presence, campaigns, advertising budgets, vendor relationships, and promotional and resident-engagement initiatives. It uses performance data, competitive research, onsite feedback, and emerging technologies to improve marketing effectiveness, efficiency, and business results. The role also supports internal communications and cross-functional projects.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
1–3+ years of experience in marketing account management, digital marketing, or a related field.
Strong analytical skills, including the ability to interpret data, identify trends, and develop actionable recommendations.
A track record of developing and executing marketing strategies that deliver measurable business results.
Experience managing multiple projects, deadlines, and priorities in a fast-paced environment.
Strong knowledge of digital marketing platforms, website analytics tools, and reporting systems.
Excellent written, verbal, presentation, and interpersonal communication skills.
Strong organizational skills, attention to detail, and project management capabilities.
Familiarity with AI tools and interest in applying technology to marketing.

Nice To Haves

At least one year of hands-on experience managing and optimizing digital marketing campaigns.
Multifamily, real estate, hospitality, agency, or client-facing marketing experience.
Experience building or customizing AI tools, such as custom ChatGPT, Claude Skills, or automated workflows.

Responsibilities

Serve as the primary marketing partner for a portfolio of communities, developing customized strategies that support leasing, occupancy, and revenue goals.
Collaborate with operations, leasing, and leadership teams to align marketing initiatives with community goals and market conditions.
Develop and present marketing reports, performance analyses, and recommendations to ownership groups, operational leaders, and internal stakeholders.
Analyze traffic sources, lead conversion metrics, competitive trends, and return on investment to inform strategic decisions.
Manage community digital presence, keeping website content, online listings, advertising assets, and brand messaging accurate, consistent, and effective.
Identify opportunities to improve strategy through campaign and channel analysis, onsite feedback, and optimization of messaging, audience targeting, and budget allocation.
Oversee marketing budgets and advertising spend to maximize performance and use resources efficiently.
Manage third-party vendors, agencies, and advertising partners, ensuring deliverables are timely, within budget, and aligned with business objectives.
Coordinate and execute promotional campaigns, resident engagement initiatives, and brand awareness efforts.
Support internal communication initiatives and cross-functional projects that strengthen organizational alignment and engagement.
Complete projects, campaigns, and deliverables accurately, efficiently, and within established timelines.
Evaluate marketing processes and workflows to improve efficiency, scalability, and effectiveness.
Monitor industry trends, competitive activity, consumer behavior, and emerging technologies to recommend innovative marketing solutions.
Manage and optimize digital marketing campaigns, including paid search, Performance Max (PMax), display advertising, social media advertising, and remarketing.