Senior Marketing Strategist

Plante Moran • Southfield, MI

1d • $88,500 - $146,500 • Hybrid

About The Position

The Senior Marketing Strategist leads buyer-focused growth strategy and issues-based campaign activation for the firm’s management consulting business, with primary responsibility for Cybersecurity and Transaction Advisory Services. The position is part of the Go to Market team within the Marketing Department and works collaboratively across the firm, including with marketing colleagues, firm leadership, internal stakeholders, and alliance relationships. In a matrix organization, the strategist launches experiential, content, and digital tactics and campaigns and measures their impact across the market.

The role develops and executes practice-area marketing strategy aligned with Management Consulting and industry growth goals, client needs, and service focus. It creates multichannel campaigns and sales enablement programs, advises business stakeholders using research and data, develops content strategy informed by market research and SEO/AEO tools, tracks program effectiveness and ROI, and supports the professional growth of strategists and coordinators.

Requirements

• Bachelor’s degree in marketing or a related field.
• At least 5 years of relevant marketing experience.
• Knowledge of business-to-business marketing, marketing technology, content strategy, and communications.
• Strong listening, interpersonal, and decision-making skills.
• Ability to confidently present complex ideas and provide alternative solutions to executive stakeholders.
• Comfort with light-to-moderate data analysis and identifying insights.
• Campaign and multichannel marketing experience, including paid media, email, and organic channels.
• Exceptional project management skills.
• Experience with project management software, a CRM system, and SEO/AEO tools.
• Ability to work in the office 3 days per week; ideally Tuesday, Wednesday, and Thursday.
• Must be legally authorized to work in the United States without sponsorship, with the stated exception for qualified candidates bilingual in Japanese and English or Chinese and English.

Nice To Haves

• Marketing experience in professional services.

Responsibilities

• Develop and execute practice-area marketing strategy aligned with Management Consulting and industry growth goals, client needs, and services focus.
• Create and execute multichannel, issue-based marketing campaigns and sales enablement programs to build brand relevance, advance target-audience relationships, and drive demand.
• Serve as a strategic advisor to the business, building internal relationships and using research, data, and marketing expertise to demonstrate knowledge of the business.
• Provide subject-matter expertise, new ideas, a point of view, and consultation on marketing effectiveness and impact.
• Plan, manage, and execute content marketing strategy that positions the firm’s point of view on relevant business and industry issues, using SEO/AEO tools and market research to inform content.
• Communicate effectively through strong written and verbal storytelling.
• Track marketing program effectiveness and return on investment, generate insights, and recommend actionable ways to increase impact.
• Build relationships with marketing colleagues, external partners, and vendors to activate marketing and sales enablement programs.
• Use available marketing technology to improve decision quality and marketing and sales effectiveness.
• Cultivate relationships with key associations and strategic partners, including ownership of national sponsorships where relevant.
• Partner with the special events and sponsorships team to deliver successful events effectively and efficiently.
• Understand line-of-business strategies and how they intersect with industry issues and go-to-market plans.
• Contribute to the professional growth of supporting strategists and coordinators.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• Flexible Time Off
• Predetermined holidays
• 401(k) plan
• Flexible benefits plans
• Business-related travel, lodging, and meal reimbursement
• Pension plan for eligible administrative and paraprofessional staff
• Discretionary bonus plan for eligible staff
• Some contingent staff positions may elect health insurance and receive limited paid sick time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior