Senior Marketing Strategist, Product

EarnIn•Mountain View, CA

1d•$164,000 - $200,500•Hybrid

About The Position

EarnIn is seeking an experienced Marketing Strategist with product marketing expertise to shape product success through strategic marketing initiatives that enhance customer engagement and adoption. The role defines product positioning, messaging, and go-to-market strategies, ensuring alignment across Product and Creative teams. It uses customer insights, competitive analysis, and performance data to refine messaging, optimize acquisition and retention strategies, and integrate marketing throughout the customer journey. The successful candidate combines creativity with data-driven problem solving and innovative measurement. Strong written, visual, and verbal communication skills are needed to turn complex concepts and data into clear insights. The role suits a strategic, collaborative marketer passionate about delivering simple, innovative financial solutions. This is a full-time hybrid position, with an expectation of working from EarnIn's Mountain View office at least two days per week. The US base salary range is $164,000 to $200,500, plus equity and benefits.

Requirements

At least 7 years of experience in Marketing Strategy and/or Product Marketing, preferably at a B2C company, with a track record of leading product launches.
Proven experience as a strategic marketing leader, driving go-to-market strategies and product adoption.
Ability to build a strategy and project roadmap based on data analysis, market research, and customer research.
Ability to synthesize market, customer, and competitive insights into compelling positioning and messaging.
Strategic mindset with the ability to think long-term while executing with precision.
Strong analytical skills, including comfort working with data, running experiments, and applying insights to decisions.
Exceptional storytelling and communication skills, including the ability to simplify complex concepts into compelling narratives.
Ability to thrive in a cross-functional environment and collaborate effectively with diverse stakeholders and teams.

Nice To Haves

Experience in fintech, card, banking, or payments.

Responsibilities

Act as the lead marketer for a business unit or product, partnering with product teams to shape marketing vision and strategy.
Define and execute go-to-market strategies, establishing a clear value proposition and effective market positioning.
Influence product roadmaps by synthesizing market, customer, and competitive insights, and build audience segmentations and opportunity sizing.
Develop and refine marketing messaging for target audiences and integrate it across customer touchpoints.
Manage the marketing lifecycle from product development and launch through growth and expansion, ensuring consistent marketing messages at each stage.
Use qualitative and quantitative data to inform marketing strategy, optimize positioning, and refine messaging.
Collaborate with Product, Creative, and Growth teams to drive product adoption and engagement.
Create and lead strategic marketing campaigns aligned with company goals and customer insights.
Establish and track key marketing metrics for product launches and campaigns.
Represent the voice of the customer by synthesizing market research and customer feedback to drive product-market fit.