Marketing Strategist
About The Position
Giving Home Health Care is hiring a Marketing Strategist to lead and execute comprehensive marketing strategies for assigned territories. The role covers strategic planning, budget management, campaign development, and performance analysis. Working closely with the Manager of Regional Marketing Strategy, the strategist serves as the primary marketing contact for assigned regions and ensures that initiatives align with business objectives and generate measurable results across marketing channels. The position develops regional marketing plans and campaigns across digital, traditional, and experiential touchpoints, coordinates regional events, and works with outreach teams and other functions to support growth and expansion. It also involves researching regional markets, managing budgets, evaluating campaign performance, and maintaining relationships with regional stakeholders, partners, and vendors. The role follows a hybrid schedule and requires working from the downtown Austin office twice per week, as well as 20–30% travel. Flexibility to work extended hours as needed is required.
Requirements
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
- 6–10 years of experience in a strategic marketing position, with significant focus on regional marketing strategy and execution.
- Demonstrated success developing and implementing omni-channel marketing strategies that drive measurable results.
- Experience planning and executing events of varying sizes to achieve specific marketing objectives.
- Strong understanding of digital marketing principles and best practices, with hands-on experience managing digital channels.
- Strong analytical skills, including the ability to interpret data, generate insights, and make data-driven decisions.
- Strong project management skills and ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication, presentation, and interpersonal skills, including the ability to influence and collaborate across teams and levels.
- Expertise with CRM and marketing automation platforms, including Salesforce.
- Experience managing and optimizing marketing budgets.
- Ability to travel 20–30%.
- Flexibility to work extended hours as needed.
Responsibilities
- Develop and implement integrated, multi-channel marketing strategies tailored to assigned regions and designed to create engaging patient experiences across digital, traditional, and experiential touchpoints.
- Manage traditional marketing activities, including print advertising, direct mail, and local partnerships, collaborating with the Creative Director on messaging and design.
- Plan, coordinate, and execute regional events, including trade shows, expos, luncheons, and patient appreciation initiatives, to build brand awareness and generate sales leads.
- Develop new concepts to drive referral opportunities across assigned regions.
- Collaborate with regional outreach team members and cross-functional teams to align marketing initiatives with growth goals and expansion plans.
- Conduct market research and competitive analysis to identify regional trends, opportunities, and challenges.
- Manage regional marketing budgets, allocate resources efficiently, and maximize return on investment.
- Track, analyze, and report on regional campaign performance, offering insights and recommendations for optimization.
- Build and maintain relationships with regional sales leadership, local partners, and vendors.
- Keep abreast of marketing trends, technologies, and best practices.
Benefits
- Competitive benefits and compensation.
- Tools and opportunities to grow and advance careers.
- Supportive, collaborative culture.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
