FRC - Marketing Strategist
About The Position
The FRC Marketing Strategist serves as the digital strategy expert for clients in the Fractional Revenue Consulting (FRC) program, which supports business owners generating $1 million to $25 million annually who are ready to scale. The role audits clients’ marketing strategies, landing pages, funnels, and CRM automation, then presents clear, prioritized, revenue-focused recommendations that clients can act on. The position is designed for a Marketing Manager-level professional moving from managing marketers to advising and managing clients. It involves leading 50- to 60-minute consultative sessions with business owners, translating complex findings into plain language and actionable plans, and helping clients improve measurable marketing outcomes. The strategist reviews full-funnel digital marketing across paid media, SEO, email and SMS, social, and content; evaluates landing page and funnel messaging, offers, user experience, tracking, and conversion; analyzes CRM automations and advertising performance; documents client sessions; and reports weekly to the Director of Fulfillment on progress, retention risks, and expansion opportunities.
Requirements
- At least 6 years of full-stack digital marketing experience across paid media, SEO, email, social, content, and analytics; Marketing Manager-level experience qualifies.
- Proven experience advising or managing marketing for small and mid-sized businesses in a client-facing, consulting, or agency setting.
- Ability to analyze marketing strategies, landing pages, and CRM automation flows and explain findings clearly.
- Hands-on experience with HighLevel CRM, including workflows and pipelines.
- Strong command of analytics and reporting, including GA4, advertising platform analytics, and CRM dashboards.
- A track record of measurable gains in lead volume, conversion rate, or cost per acquisition.
- Working knowledge of email and SMS consent requirements, including TCPA and CAN-SPAM, as they apply to marketing automation.
Responsibilities
- Lead 50- to 60-minute consultative strategy sessions with business owners, present findings clearly, and build actionable client plans.
- Audit end-to-end marketing strategy, including positioning, offer, audience, channel mix, and budget allocation.
- Develop full-funnel digital strategies across paid media, SEO, email and SMS, social, and content.
- Audit landing pages and funnels for messaging, offer, user experience, tracking, and conversion, and recommend specific tests.
- Analyze CRM automation flows, including triggers, follow-up sequences, pipelines, and lead routing, using HighLevel (OMNI) and other platforms.
- Identify broken or missing automations that may be losing revenue and explain how clients can address them.
- Review cost per lead, cost per acquisition, and return on ad spend, and recommend performance-based budget adjustments.
- Document every client session in the CRM.
- Report weekly to the Director of Fulfillment on client progress, retention risks, and expansion opportunities.
Benefits
- Medical, dental, and vision coverage for employees and their dependents.
- Paid time off that grows with tenure.
- 401(k) with company match.
- Employee Assistance Program through Mutual of Omaha.
- Pet insurance through MetLife.
- Company-paid wellness initiatives through BeyondMed.
- Access to more than $250,000 in Cardone educational resources across Sales, Operations, People, Finance, and Marketing.
- Opportunity to earn additional income through the employee sales program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
