FRC - Marketing Strategist

Cardone Enterprises • Aventura, FL

3d

About The Position

The Marketing Strategist is the digital strategy expert for clients in the Fractional Revenue Consulting (FRC) program, serving business owners with $1 million to $25 million in annual revenue who are ready to scale. The role audits clients’ marketing strategies, landing pages, funnels, and CRM automation, then delivers clear, prioritized, revenue-focused recommendations that clients can act on.

This is a client-facing, consultative position for a Marketing Manager-level professional moving from managing marketers to managing clients. The strategist leads client sessions, explains findings in accessible language, and turns them into actionable plans. The role also monitors advertising performance, documents client sessions in the CRM, and reports on client progress, retention risks, and expansion opportunities to the Director of Fulfillment.

Success is measured by client retention and renewal, client satisfaction and communication quality, measurable improvements in leads, conversion rates, and cost per acquisition, and the quality and completeness of audits.

Requirements

• At least 6 years of full-stack digital marketing experience across paid media, SEO, email, social media, content, and analytics.
• Marketing Manager-level experience qualifies.
• Experience advising or managing marketing for small and midsized businesses in a client-facing, consulting, or agency setting.
• Ability to analyze marketing strategies, landing pages, and CRM automation flows and clearly explain findings.
• Hands-on experience with HighLevel CRM, including workflows and pipelines.
• Strong command of analytics and reporting, including GA4, advertising platform analytics, and CRM dashboards.
• A track record of measurable gains in lead volume, conversion rate, or cost per acquisition.
• Working knowledge of email and SMS consent requirements, including TCPA and CAN-SPAM, as they apply to marketing automation.
• Ability to communicate confidently with business owners, build trust quickly, and provide clear, actionable direction.

Responsibilities

• Lead 50- to 60-minute consultative strategy sessions with business owners, present findings clearly, build trust, and develop actionable client plans.
• Audit end-to-end marketing strategy, including positioning, offers, audience, channel mix, and budget allocation.
• Develop full-funnel digital strategies across paid media, SEO, email and SMS, social media, and content.
• Audit landing pages and funnels for messaging, offers, user experience, tracking, and conversion; recommend specific tests to improve conversion rates.
• Analyze CRM automation flows, including triggers, follow-up sequences, pipelines, and lead routing, in HighLevel (OMNI) and other platforms; identify missed revenue and recommend fixes.
• Review cost per lead, cost per acquisition, and return on ad spend, and recommend where advertising budgets should be allocated.
• Document every client session in the CRM.
• Report weekly to the Director of Fulfillment on client progress, retention risks, and expansion opportunities.
• Own client outcomes, communicate complex data clearly, identify gaps, and drive timely fixes.

Benefits

• Medical, dental, and vision coverage for employees and dependents.
• Paid time off that increases with tenure.
• 401(k) with company match.
• Employee Assistance Program through Mutual of Omaha.
• Pet insurance through MetLife.
• Company-paid wellness initiatives through BeyondMed.
• Full access to more than $250,000 in Cardone educational resources across Sales, Operations, People, Finance, and Marketing.
• Opportunity to earn additional income through the employee sales program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed