Marketing Strategist

Giving Home Health Care•Austin, TX

1d•$100,000 - $115,000•Hybrid

About The Position

Giving Home Health Care is hiring a Marketing Strategist to lead and execute comprehensive marketing strategies for assigned territories. The role covers strategic planning, budget management, campaign development, and performance analysis. Working closely with the Manager of Regional Marketing Strategy, the Strategist serves as the primary marketing contact for assigned regions, aligning initiatives with business objectives and driving measurable results across marketing channels. The position develops regional, integrated marketing programs spanning digital, traditional, and experiential touchpoints. It involves managing local marketing activities and partnerships, coordinating events, generating referral opportunities, collaborating with outreach and cross-functional teams, and using market research and campaign analytics to guide decisions and improve results. The role also builds relationships with regional sales leaders, local partners, and vendors, and stays current with marketing trends, technologies, and practices. The position has a hybrid schedule and requires attendance at the downtown Austin office twice per week. Travel of 20–30% is required, and extended hours may be needed. The listed compensation is “$100 - $115 a year.”

Requirements

Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
6–10 years of experience in a strategic marketing position, with significant focus on regional marketing strategy and execution.
Demonstrated success developing and implementing omnichannel marketing strategies that drive measurable results.
Experience planning and executing events of varying sizes to achieve specific marketing objectives.
Strong understanding of digital marketing principles and best practices, with hands-on experience managing digital channels.
Strong analytical skills, including the ability to interpret data, generate insights, and make data-driven decisions.
Strong project management skills and ability to manage multiple projects and meet deadlines.
Excellent communication, presentation, and interpersonal skills, including the ability to influence and collaborate across teams and levels.
Expertise with CRM and marketing automation platforms, including Salesforce.
Experience managing and optimizing marketing budgets.
Ability to travel 20–30%.
Flexibility to work extended hours as needed.
Ability to work from the downtown Austin office twice per week on a hybrid schedule.

Responsibilities

Develop and implement integrated, multi-channel marketing strategies tailored to assigned regions and designed to create engaging patient experiences across digital, traditional, and experiential touchpoints.
Manage traditional regional marketing activities, including print advertising, direct mail, and local partnerships; collaborate with the Creative Director on messaging and design.
Plan, coordinate, and execute regional trade shows, expos, luncheons, and patient appreciation initiatives to build brand awareness and generate sales leads.
Develop concepts to increase referral opportunities across assigned regions.
Collaborate with regional outreach team members and cross-functional teams to align marketing initiatives with growth goals and expansion plans.
Conduct market research and competitive analysis to identify regional trends, opportunities, and challenges.
Manage regional marketing budgets, allocate resources efficiently, and maximize return on investment.
Track, analyze, and report regional campaign performance, providing insights and recommendations for optimization.
Build and maintain relationships with regional sales leadership, local partners, and vendors.
Stay current with marketing trends, technologies, and best practices.