Product Marketing Strategist
About The Position
US Conec is seeking a Product Marketing Strategist to shape how its technologies are positioned and communicated across global markets. The role connects Product Line Management with Marketing Communications, translating complex technical concepts into customer-focused messaging and collaborating with engineering, sales, creative, digital, and marketing teams to support business growth. The strategist develops product positioning, value propositions, messaging frameworks, and brand narratives; supports product launches, existing portfolios, campaigns, and thought leadership; and creates technical and marketing content for a range of channels. The role also conducts market and competitive research, supports planning for trade shows and demonstrations, and manages product displays from concept through execution. It involves leading several projects at once, coordinating stakeholders and vendors, and contributing to other marketing and communications initiatives as business needs evolve.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Engineering, or a related field.
- 2–3 years of experience in product marketing, technical marketing, marketing communications, content strategy, or a related discipline.
- Exceptional writing, editing, and storytelling skills, including the ability to simplify complex technical concepts for diverse audiences.
- Strong understanding of product positioning, value propositions, customer needs, and integrated marketing strategies.
- Technical aptitude and ability to collaborate effectively with engineers, product managers, and other technical stakeholders.
- Strong project management, organizational, and time management skills.
- Ability to manage multiple priorities and cross-functional initiatives in a fast-paced environment.
- Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams.
- Ability to travel occasionally as business needs require.
- Must be legally authorized to work in the United States; sponsorship is not provided.
Nice To Haves
- Experience in a technical, engineering-focused, manufacturing, telecommunications, or B2B environment.
- Experience supporting product launches, integrated marketing campaigns, trade shows, or technical product demonstrations.
- Familiarity with content management systems (CMS), project management platforms, and ERP systems.
- Experience conducting competitive intelligence or market research initiatives.
- Knowledge of fiber optic connectivity, data center infrastructure, or related technology markets.
- Experience collaborating with external creative agencies, vendors, or event partners.
Responsibilities
- Partner with product managers, engineers, and subject matter experts to understand products, technologies, applications, customer needs, and market opportunities.
- Develop differentiated product positioning, value propositions, messaging frameworks, and brand narratives that communicate customer value.
- Support marketing strategies for product launches, existing product portfolios, campaigns, and thought leadership initiatives.
- Create technical and marketing content for websites, digital campaigns, social media, presentations, videos, advertisements, trade shows, and sales enablement materials.
- Develop campaign concepts, creative briefs, content plans, and messaging strategies aligned with business objectives and customer needs.
- Collaborate with cross-functional stakeholders to execute coordinated product marketing initiatives across multiple channels.
- Ensure product messaging and communications are consistent with US Conec’s brand strategy, market positioning, and technology leadership.
- Conduct market research, competitive analysis, and industry monitoring to identify trends, opportunities, and messaging gaps.
- Support planning and prioritization of product demonstrations, exhibits, and displays for trade shows and industry events worldwide.
- Manage trade show product displays from concept through execution, coordinating internal teams and external vendors to ensure event readiness.
- Lead multiple projects while managing timelines, deliverables, stakeholders, and vendor relationships.
- Support additional marketing and communications initiatives as business needs evolve.
Benefits
- Competitive salary with performance-based bonus potential
- 4 weeks of PTO plus paid holidays
- Comprehensive medical, dental, and vision coverage
- 401(k) with employer match
- Collaborative culture focused on innovation and continuous improvement
- Opportunities for career growth within a global technology leader
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
