Senior Strategist, Social Marketing & Strategy
About The Position
Dentsu Creative is seeking a Senior Strategist, Social Marketing & Strategy to serve as the strategic lead for a leading outdoor-focused CPG snack brand. Reporting to the Group Director, Social Marketing & Strategy, this highly visible role sits at the intersection of social strategy, content planning, creative development, and client leadership. The Senior Strategist is the primary strategic contact for the business, shaping how content moves across owned, earned, and paid channels while working closely with clients, creative teams, media partners, and agency stakeholders. The role combines strategic storytelling and content stewardship: ensuring content reaches the right audiences in the right places, and that it is relevant, effective, and aligned with brand objectives. The position includes managing a high-volume content ecosystem—approximately 40 pieces per month—and collaborating across disciplines and agency partners to maximize content investments and address broader marketing challenges. The position is based in New York. Employees within commuting distance of a hub office are expected to work in person three days per week, except Los Angeles employees, who are expected in the office two days per week. Employees outside commuting range may be designated remote depending on the role and business needs, and all employees may need to attend an office to meet company or client needs.
Requirements
- At least 6 years of experience in strategy, social marketing, content strategy, digital marketing, or a related field.
- Experience in an advertising, marketing, media, or creative agency environment.
- Experience serving as a primary client contact and managing day-to-day client relationships.
- Strong understanding of social platforms, content ecosystems, and channel strategy.
- Experience developing strategic and creative briefs grounded in consumer insights.
- Ability to synthesize data, trends, and cultural insights into compelling strategic recommendations.
- Experience collaborating across multiple agency partners and disciplines.
- Experience mentoring, managing, or coaching team members.
- Strong presentation, communication, and stakeholder management skills.
Nice To Haves
- Passion for the outdoors and outdoor lifestyles, and/or experience working on outdoor, active lifestyle, food and beverage, or CPG brands.
Responsibilities
- Serve as the primary day-to-day strategic contact for the client and build strong relationships across client and agency teams.
- Develop social and content strategies that connect business objectives, audience insights, and creative opportunities.
- Lead internal and client-facing meetings and present recommendations and strategic points of view.
- Partner with creative teams to ensure ideas are insight-led and aligned with the overall strategy.
- Translate social, cultural, category, and consumer trends into actionable recommendations and creative inspiration.
- Create and refine creative briefs, content frameworks, and strategic recommendations.
- Steward content across channels, evaluating where it should live and how it should be activated across owned and paid environments.
- Oversee a high-volume content ecosystem and help prioritize and optimize approximately 40 pieces of content per month from multiple stakeholders and sources.
- Act as an editor-in-chief for the business, ensuring content is relevant, effective, and aligned with brand objectives.
- Collaborate with media, analytics, creative, and production teams to maximize the impact of content investments.
- Work cross-functionally with agency partners and stakeholders, providing strategic input on briefs and initiatives that affect the broader marketing ecosystem.
- Identify emerging social platforms, content formats, cultural trends, and consumer behaviors that could create a competitive advantage.
- Contribute thought leadership and help solve complex business and marketing challenges.
- Mentor and support junior team members and help foster a collaborative team environment.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Short-term disability insurance
- Long-term disability insurance
- 401(k)
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Other employee leave benefits in accordance with applicable state and local laws
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
