Senior Performance Marketing Strategist

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1d • Remote

About The Position

This is a client-facing strategic paid media role serving fast-growing B2B companies. The strategist acts as the primary strategic contact for a portfolio of 4–7 clients, leading senior client conversations and connecting advertising spend to pipeline and revenue. The role goes beyond campaign execution and reporting: it involves setting meeting agendas, guiding clients toward decisions, explaining performance in business terms, and making clear recommendations.

The strategist develops paid media strategies aligned with client business goals and North Star Metrics, owns forecasting and budget pacing, and leads monthly and quarterly reviews with senior stakeholders. They plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads, while maintaining end-to-end conversion tracking integrity across GA4, GTM, and CRM systems. The role also involves AI-assisted campaign strategy, creative testing, measurement, and proactive communication of risks, opportunities, and next steps.

The company is a global, fully remote team operating across 8+ countries. Its stated values are winning, caring about the work, serving others, maintaining a growth mindset, and learning from failure.

Requirements

• At least 3 years of hands-on B2B paid media experience, including at least 1 year in B2B SaaS.
• Prior experience in a client-facing strategy role with ownership of client communication, not just execution.
• A track record of hitting MQL, SQL, or pipeline targets for B2B clients.
• Direct responsibility for at least $50,000 in monthly ad spend across multiple accounts.
• In-depth Google Ads experience and experience with at least one of LinkedIn Ads, Meta Ads, or Microsoft Ads.
• Working command of GA4, GTM, and CRM attribution, such as HubSpot or Salesforce.
• Strong written and spoken communication skills to lead senior calls and defend recommendations under pressure.
• Ability to make clear recommendations, handle client pushback thoughtfully, and provide honest feedback.

Responsibilities

• Develop paid media strategies aligned with each client's business goals and North Star Metric.
• Own forecasting and budget pacing against quarterly and annual targets.
• Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions.
• Steer client conversations toward decisions, priorities, and committed next steps.
• Drive AI-assisted campaign strategy, creative testing, and measurement.
• Manage and grow a portfolio of 4–7 B2B clients as the primary strategic contact.
• Build trust with senior marketing, demand generation, and executive stakeholders.
• Set call agendas, guide discussions, handle difficult questions, and maintain control of client calls.
• Communicate progress, risks, and recommendations proactively.
• Ensure each client conversation ends with clear actions, owners, and timelines.
• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.
• Own conversion tracking integrity end to end across GA4, GTM, and CRM; do not launch without it.
• Diagnose performance issues at the root, including tracking, campaign structure, bidding, creative, and demand.
• Prioritize work by business impact, effort, and implementation reality, and QA work before it ships.
• Translate campaign data into actionable, plain-language recommendations and report on business outcomes such as demos, pipeline, and revenue.

Benefits

• Five weeks of paid time off.
• Competitive compensation plus quarterly bonuses.
• Flexible working hours, with four hours of overlap required with 9 a.m.–5 p.m. EST.
• Paid training, including school, events, and conferences.
• For full-time Canadian residents only: comprehensive health, dental, and eye care.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed