Strategist, Demand Generation and Performance Marketing

Northern Trust • Chicago, IL

1d • Hybrid

About The Position

Northern Trust is hiring a Strategist, Demand Generation and Performance Marketing to support the development of connected, automated, and measurable digital marketing and demand generation capabilities for Asset Management and Asset Servicing. The role designs and executes marketing automation programs—including campaign orchestration, nurture journeys, lead management, segmentation, testing, and performance optimization—and translates business objectives into scalable, data-driven programs using Marketo, Salesforce, Microsoft Dynamics, and connected platforms.

The strategist oversees the build, launch, and optimization of multichannel campaigns; manages marketing data and platform processes; and delivers reporting and insights to improve engagement, operational efficiency, and business outcomes. The ideal candidate combines strategic thinking with hands-on technical execution, strong data discipline, and a commitment to continuous improvement. This is a hybrid role, with time divided between the office and working from home.

Requirements

• 5–8 years of working knowledge and experience in performance marketing, marketing automation, and/or demand generation.
• Extensive hands-on experience using Marketo to build, test, deploy, and optimize email, landing page, form, event, webinar, nurture, triggered, and multichannel programs.
• Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics, including campaign structure, lead and contact management, reporting, and sales handoff processes.
• Working knowledge of audience segmentation, personalization, dynamic content, lifecycle automation, lead management, preference management, and campaign attribution.
• Strong data management skills, including data quality review, field mapping, normalization, deduplication, consent management, and governance.
• Excellent project management skills, including the ability to multitask, prioritize, and meet deadlines.
• Ability to work independently and collaboratively.
• Strong structured communication skills and the ability to explain marketing automation, CRM, and data concepts clearly to business and technical stakeholders.
• Strong quality assurance and technical problem-solving skills.
• Applicants must be authorized to work in the U.S. without employment-based visa sponsorship, now or in the future.

Nice To Haves

• Bachelor’s degree in Marketing or a related field is highly preferred.
• Marketo Certified Associate, Marketo Certified Expert, or comparable marketing automation certification.
• Experience supporting institutional Asset Management, Asset Servicing, or other complex B2B financial-services audiences.
• Experience with account-based marketing (ABM), buying-group engagement, enrichment, intent data, or customer data platforms.
• Familiarity with privacy, consent, accessibility, and marketing compliance requirements.

Responsibilities

• Develop and implement demand generation strategies and campaigns for Asset Management and Asset Servicing using Marketo, Salesforce CRM, Salesforce Campaigns, Microsoft Dynamics, and connected marketing technologies.
• Collaborate with sales, product, content strategy, and marketing teams to increase brand awareness, develop customer relationships, and drive revenue.
• Develop and maintain automated nurture, onboarding, engagement, re-engagement, and retention journeys across prospect and client lifecycle stages.
• Implement and maintain lead management processes, including acquisition, source tracking, scoring, qualification, routing, recycling, and handoff to sales, aligned with service levels and governance standards.
• Maintain reusable program templates, tokens, forms, landing pages, smart campaigns, and operational workflows to improve speed, consistency, and scalability.
• Maintain marketing data quality through standardized field usage, list management, segmentation, deduplication, normalization, consent management, and routine data audits.
• Monitor integrations and data flows between Marketo, Salesforce, and connected platforms; troubleshoot sync, workflow, and campaign-processing issues; and coordinate resolution with technology, operations, and data partners.
• Test marketing tactics, plan and evaluate A/B and multivariate tests for subject lines, content, audiences, cadence, and conversion experiences, and apply findings to ongoing optimization.
• Define campaign KPIs, track campaign performance, prepare detailed reports, analyze delivery, engagement, conversion, lead quality, client activity, and business contribution, and recommend optimization opportunities.
• Apply privacy, consent, accessibility, brand, and records-management requirements to automated marketing programs and support audit-ready documentation.
• Perform platform administration and governance, including workspace and folder organization, naming conventions, user access support, program archiving, and operational quality controls.
• Document campaign requirements, operational procedures, data definitions, and quality-control standards, and provide guidance and enablement to marketing automation users.

Benefits

• Retirement benefits, including 401(k) and pension.
• Health and welfare benefits, including medical, dental, vision, spending accounts, and disability.
• Paid time off.
• Parental and caregiver leave.
• Life and accident insurance.
• Other voluntary and well-being benefits.
• Discretionary bonus program that may include an equity component.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed