Demand Generation and Marketing Operations Manager

Ziegler•Minneapolis, MN

About The Position

Ziegler Companies is hiring a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, customer data, audience targeting, and performance analytics in support of customer acquisition, engagement, and revenue growth. The role partners with Marketing, Web, Sales Operations, and business leaders to optimize campaigns, execute customer journeys, improve conversion performance, and provide actionable insights. The position works in a transforming environment where processes, platforms, and measurement practices are evolving and being standardized. Ziegler describes itself as a third-generation, family-owned CAT dealer founded in 1914, with more than 2,400 employees across more than 30 locations in Minnesota, Iowa, and northern Missouri. The company emphasizes customer success, a supportive work environment, career development, work/life balance, and ongoing professional development and training. The pay range is $109,700 to $164,500. Starting wage depends on skills, experience, education, and location; the range may vary by 10% based on the applicant’s location. Full-time benefits include health, dental, vision, and life insurance; paid time off and holidays; a 401(k) with company contribution and match; HSA contributions; disability insurance; FSA and EAP; paid parental and funeral leave; a fitness membership discount; and education assistance.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field.
At least 5 years of experience in demand generation, marketing operations, marketing automation, or revenue marketing.
Proven success with demand generation, ABM, customer journey management, and marketing automation programs.
Experience with CRM systems, marketing automation platforms, lead management, and digital targeting strategies.
Strong knowledge of B2B sales cycles, funnel management, and marketing-to-sales processes.
Experience developing analytics, dashboards, attribution models, and performance reporting.
Strong analytical, technical, and strategic thinking skills.
Ability to collaborate effectively across marketing, sales, IT, analytics, and business teams.
Comfort working in a transforming environment where processes, platforms, and measurement practices are evolving and being standardized.

Responsibilities

Manage marketing technology, CRM integration, customer data, and campaign infrastructure.
Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives.
Develop audience targeting and account-based marketing (ABM) strategies aligned with business growth objectives.
Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance.
Oversee lead management, routing, and marketing-to-sales handoff processes.
Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact.
Drive campaign testing, optimization, and continuous performance improvement.
Establish standards for data quality, automation, tagging, and reporting governance.
Ensure customer data accuracy for effective targeting and segmentation.
Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results.

Benefits

Health insurance
Dental insurance
Vision insurance
Life insurance
15 days of PTO during the first year, with accrual starting on the first day
9 paid holidays
401(k) plan with company contribution and match
Health Savings Account (HSA), with Ziegler contributing up to $1,000 tax-free each year
Short-term and long-term disability insurance
Flexible Spending Account (FSA)
Employee Assistance Program (EAP)
Paid parental leave
Paid funeral leave
Fitness membership discount
Education assistance
Ongoing professional development and training