Senior Performance Marketing Strategist

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1d • Remote

About The Position

This is a client-facing strategic paid media role serving fast-growing B2B companies. The strategist is the primary strategic contact for a portfolio of 4–7 clients, leading senior client conversations and connecting media spend to pipeline and revenue. The role involves developing paid media strategies, owning forecasts and budget pacing, guiding clients toward decisions, and translating campaign data into clear recommendations.

The strategist plans, launches, and optimizes campaigns across Google, Microsoft, LinkedIn, and Meta Ads. They are responsible for end-to-end conversion tracking integrity using GA4, GTM, and CRM systems, diagnosing performance issues, and applying AI-assisted campaign strategy, creative testing, and measurement. The position is fully remote, with four hours of overlap required with 9 a.m.–5 p.m. Eastern Time. Flexible working hours are offered. Canadian residents in this full-time role receive comprehensive health, dental, and eye care.

Requirements

• At least 3 years of hands-on B2B paid media experience, including at least 1 year in B2B SaaS.
• Experience in a client-facing strategy role with ownership of client communication, not only execution.
• A track record of meeting MQL, SQL, or pipeline targets for B2B clients.
• Direct responsibility for at least $50,000 in monthly ad spend across multiple accounts.
• Deep Google Ads experience and experience with at least one of LinkedIn Ads, Meta Ads, or Microsoft Ads.
• Working command of GA4, GTM, and CRM attribution, such as HubSpot or Salesforce.
• Strong written and spoken communication skills to lead senior client calls and defend recommendations under pressure.
• Ability to lead client conversations with clarity, confidence, and commercial judgment; set agendas, address pushback, and secure decisions and next steps.
• Ability to translate campaign data into clear, business-focused recommendations and proactively identify risks, opportunities, and blockers.
• Ability to provide honest feedback and coach client stakeholders at multiple levels.

Responsibilities

• Develop paid media strategies aligned with clients’ business goals and North Star Metrics.
• Own forecasting and budget pacing against quarterly and annual targets.
• Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions.
• Steer client conversations toward decisions, priorities, and committed next steps.
• Drive AI-assisted campaign strategy, creative testing, and measurement.
• Manage and grow a portfolio of 4–7 B2B clients as the primary strategic contact.
• Build trust with senior marketing, demand generation, and executive stakeholders.
• Lead calls by setting agendas, guiding discussions, and handling difficult questions live.
• Communicate progress, risks, and recommendations proactively.
• Own follow-through so conversations end with clear actions, owners, and timelines.
• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.
• Own conversion tracking integrity end to end using GA4, GTM, and CRM systems; ensure tracking is in place before launch.
• Diagnose performance issues at their root, including tracking, account structure, bidding, creative, or demand.
• Prioritize work by business impact, effort, and implementation realities, and QA work before it ships.
• Report on business outcomes such as demos, pipeline, and revenue, and translate campaign data into actionable recommendations.
• Provide clients with honest feedback and coaching at multiple levels, from Marketing Managers to CMOs.

Benefits

• Five weeks of paid time off.
• Competitive compensation.
• Quarterly bonuses.
• Flexible working hours.
• Paid training, including school, events, and conferences.
• For full-time Canadian residents only: comprehensive health, dental, and eye care.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed