Senior Performance Creative Strategist
About The Position
NewForm is seeking a Senior Performance Creative Strategist to lead creative strategy and execution for assigned clients. The role owns the process from performance insights through concepts, scripts, production, delivery, and iteration, creating paid ads that connect with audiences and generate measurable results. The strategist is the primary creative point of contact for clients and works closely with NewForm’s in-house content team, external creators, and editors. The role translates client goals, audience insights, and performance data into creative strategies and test plans; leads concept development and scripting; guides production; and analyzes results to inform the next round of creative testing. It also includes managing multiple clients and workflows, presenting recommendations, and helping raise the quality of creative work across the team. The position is full-time and based in New York City, with five days per week in the office.
Requirements
- 5 to 7 years of experience in performance creative strategy, with a track record of concepting, writing, and producing paid ads that drive measurable results.
- Strong writing and storytelling skills, including understanding how hooks, pacing, messaging, and visual execution influence performance.
- Ability to interpret performance data, identify meaningful signals, and turn them into clear creative hypotheses.
- Ability to own the full creative process from initial idea through production, delivery, and iteration.
- Confidence working directly with clients, explaining creative thinking, and turning feedback into productive next steps.
- Organized and decisive, with the ability to manage competing priorities across multiple accounts.
- Collaborative leadership skills, including giving clear direction, raising work quality, and taking responsibility for results.
- Curiosity, resourcefulness, and comfort experimenting without an established playbook.
Nice To Haves
- Experience creating direct response ads for consumer brands or apps.
- Experience directing creators, producing UGC, or working across multiple paid social formats.
- Proficiency with AI tools for ideation, scripting, production, or editing.
- Experience mentoring creatives or improving creative production workflows.
- Experience working within a high-growth startup environment.
Responsibilities
- Own creative strategy and execution for assigned clients and serve as their primary creative point of contact.
- Translate client goals, audience insights, and performance data into creative strategies and actionable test plans.
- Lead concept development and scripting across hooks, angles, formats, and storytelling approaches.
- Guide in-house content team members and external creators through production with clear briefs and actionable feedback.
- Partner with editors to bring concepts to life and maintain a high standard of creative quality.
- Analyze creative performance, identify what is working and why, and use findings to plan subsequent tests.
- Manage multiple clients and production workflows, keeping priorities, timelines, and deliverables on track.
- Lead brainstorms, present creative recommendations, and build client confidence in the strategy.
- Share feedback and learnings that help other creatives grow and improve the quality of execution.
- Monitor culture, platform trends, and emerging tools to identify creative opportunities.
Benefits
- Performance bonus of up to 20% based on impact.
- Company-paid health, dental, and vision insurance.
- $300 monthly commuter benefit.
- Unlimited PTO and sick days.
- Team offsites.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
