Senior Performance Creative Strategist

inBeat Agency•Raleigh, NC

2d•Remote

About The Position

The Senior Performance Creative Strategist will own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand. Working within a close-knit team of creative and analytical thinkers, the strategist will develop performance-first creative systems, partner with major brands, and help shape the team’s creative approach and standards as it grows. The role combines consumer insight, platform and competitor research, creative development, testing, performance analysis, and client communication across paid social accounts. It also includes mentoring junior creatives and staying current on platform changes, formats, and performance trends. The position is fully remote, with the possibility of working from anywhere, and offers flexible hours.

Requirements

Fluency in written and spoken English.
Experience developing performance-driven creative for paid social or digital channels.
Strong ability to interpret performance data and use it to guide creative direction and iteration.
Experience collaborating cross-functionally in fast-moving, data- and creative-focused environments.
Exceptional writing ability, ideally in short-form, digital-first content.
A performance mindset, including comfort digging into data, identifying patterns, and turning insights into creative action.
Deep understanding of consumer psychology, platform behavior, and how creative drives outcomes.
Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
Interest in mentoring others and raising the overall quality bar.
Curiosity, initiative, and enthusiasm for shaping ideas that capture attention and evoke emotion.

Nice To Haves

A portfolio or examples showcasing creative thinking, copy, or performance work.
Experience working closely with media buyers or growth teams.
Familiarity with structured testing frameworks and creative systems.

Responsibilities

Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration.
Conduct performance-led research and analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
Build clear creative hypotheses, testing frameworks, and messaging systems rather than one-off ideas.
Write and guide performance copy that is structured, intentional, and measurable.
Partner with design, editing, and media buying teams to ensure creative is built for testing, scale, and learning.
Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
Mentor junior creatives and strengthen their strategic thinking, analytical instincts, and execution quality.
Present creative strategy and performance rationale to clients clearly, logically, and confidently.
Stay current on platform changes, creative formats, and performance trends that materially affect results.