Performance Creative Strategist, Contract

Mass Culture

1d • Remote

About The Position

Mass Culture is hiring a Performance Creative Strategist to connect brand strategy with performance marketing. The strategist analyzes creative results and audience needs, identifies opportunities and fatigue, and determines what to test next. They develop hypotheses, testing roadmaps, and clear creative briefs, then evaluate results and use the learnings to guide future briefs. The role sets creative direction and defines success; Brains’ creative team handles concepting and production. The strategist does not design or edit ads.

The strategist serves as a trusted bridge between media and creative teams, sharing performance insights with media and giving creative teams the audience, strategic, and platform context needed to make effective work. They maintain an angle library so learnings can travel across accounts, and present findings in client QBRs and working sessions alongside account and media leads. The role is remote, contract, and ongoing, starting at 20 to 30 hours per week across a focused set of accounts. The rate is agreed up front, with potential to grow into a full-time role if the arrangement works for both sides.

Requirements

• 3 to 6 years of experience in performance creative strategy, agency-side or at a high-growth DTC brand.
• Fluency with Meta creative and Ads Manager, and working knowledge of TikTok and YouTube.
• Ability to assess an advertising account and explain what the creative is doing.
• Experience writing briefs that became ads that scaled, and ability to explain why they succeeded.
• Direct-response instincts, including hooks, angles, awareness levels, offers, and proof.
• Experience running structured creative testing rather than simply launching variations without a testing framework.
• Clear writing, as the work involves briefs, readouts, and recommendations.
• Ability to discuss an ad that did not perform as expected and explain what was changed as a result.

Nice To Haves

• Experience in supplements, wellness, CPG, or other subscription and continuity categories.
• Experience with creative analytics tools such as Motion or Triple Whale.
• Experience briefing UGC creators and influencer content.
• Amazon creative experience, including A+ content, Brand Store, and Sponsored Brands video.
• Experience partnering with a brand-led creative agency.
• A non-traditional career path, such as being an ex-founder, recovering copywriter, or media buyer who developed an interest in creative.

Responsibilities

• Analyze creative performance across Meta, TikTok, YouTube, and other platforms, identifying what is working, what is fatiguing, and why.
• Develop personas and creative angles for each account, including audience beliefs, attention drivers, and untested opportunities.
• Build structured creative testing roadmaps with hypotheses, launch readouts, and documented learnings that inform subsequent briefs.
• Write actionable creative briefs covering the problem, audience, angle, hook, proof, formats, and platform specifications.
• Bridge media and creative teams by communicating clear performance insights and providing creative teams with strategic context.
• Maintain an angle library and apply learnings across accounts.
• Present creative findings in client QBRs and working sessions alongside account and media leads.
• Set creative direction and define success while respecting the creative team’s responsibility for concepting and production.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed