Senior Performance Creative Strategist

inBeat Agency•Raleigh, NC

4d•Remote

About The Position

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands. We value great work with talented, innovative, and driven people, and meaningful connections with like-minded creatives. The Senior Performance Creative Strategist will own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand. As the team grows in this space, the strategist will help shape the creative approach, set the standard for future work, and help the brand grow.

Requirements

Fluency in written and spoken English.
Experience developing performance-driven creative for paid social or digital channels.
Strong comfort interpreting performance data and using it to guide creative direction and iteration.
Experience collaborating cross-functionally in fast-moving, data- and creative-focused environments.
Exceptional writing ability, ideally in short-form, digital-first content.
A performance mindset, including the ability to dig into data, spot patterns, and turn insights into creative action.
Deep understanding of consumer psychology, platform behavior, and how creative drives outcomes.
Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
Genuine interest in mentoring others and raising the overall quality bar.
Curiosity, initiative, and enthusiasm for shaping ideas that make people stop and feel something.

Nice To Haves

A portfolio or examples showcasing creative thinking, copy, or performance work; helpful but not required.
Experience working closely with media buyers or growth teams.
Familiarity with structured testing frameworks and creative systems.

Responsibilities

Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration.
Conduct performance-led research by analyzing ad platform data, creative performance signals, and competitor patterns to inform strategy.
Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
Build clear creative hypotheses, testing frameworks, and messaging systems rather than one-off ideas.
Write and guide performance copy that is structured, intentional, and measurable.
Partner with design, editing, and media buying teams to ensure creative is built for testing, scale, and learning.
Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
Mentor junior creatives, strengthening their strategic thinking, analytical instincts, and execution quality.
Present creative strategy and performance rationale to clients clearly, logically, and confidently.
Stay current on platform changes, creative formats, and performance trends that materially impact results.