Senior Performance Creative

Canva • San Francisco, CA

9d • $172,000 - $199,000

About The Position

Canva is hiring a Senior Performance Creative to join its Growth Creative team, which works at the intersection of creativity, performance, and scale. The role develops high-performing paid social creative across video, copy, static, and UGC-style content, using performance data to guide experimentation and improve results. The position offers flexibility in how and where work is done, with Canva's San Francisco Jackson Square campus available for collaboration and focused work.

The Senior Performance Creative turns campaign briefs, audience insights, and performance data into distinctive creative concepts for paid social. The role spans writing and producing ad content, directing talent, editing short-form video, assessing results, and iterating creative. The work will evolve as Canva scales and will involve close collaboration with strategists, marketers, and media partners.

Requirements

• At least 5 years of experience across performance creative, copywriting, video production, or content creation, with a strong focus on paid social.
• A portfolio of YouTube, Meta, or TikTok ads demonstrating strong performance.
• Experience creating and remixing UGC-style content into ads that convert.
• Analytical ability, comfort with dashboards and performance metrics, and the ability to connect creative decisions to outcomes.
• Deep understanding of platform dynamics, formats, and what makes people stop scrolling.
• Strong communication skills, including the ability to present creative rationale clearly to stakeholders.
• Ability to work quickly and at scale, manage multiple projects and tight turnarounds, and maintain quality.

Responsibilities

• Turn campaign briefs, audience insights, and performance data into creative concepts for paid social across Meta, TikTok, YouTube, and other channels.
• Write hooks, scripts, static copy, carousels, and longer-form video content designed to capture attention and drive action.
• Plan and run self-directed shoots for UGC-style, creator-led, and direct-to-camera content, including sourcing and directing talent.
• Edit and iterate high volumes of short-form video, applying judgment to pacing, structure, captions, sound, and storytelling.
• Review creative performance using metrics such as hook rate, hold rate, CTR, and conversion, and develop hypotheses for subsequent work.
• Remix and repurpose existing creative into new variations, testing different angles, formats, and messages.
• Partner with strategists, marketers, and media partners to connect creative decisions to campaign goals and audience needs.
• Share learnings and help turn successful experiments into repeatable playbooks while raising the creative bar.

Benefits

• Equity packages
• Health benefits plans
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy for parents and carers
• Annual Vibe & Thrive allowance for wellbeing, social connection, office setup, and more
• Flexible leave options

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed