Manager, Performance Creative Strategy

Wpromote

3h • $75,000 - $85,000 • Remote

About The Position

Wpromote is seeking an experienced, self-motivated Manager, Performance Creative to join its growing Performance Creative team. The role is suited to someone who thrives in an agency environment and enjoys developing high-performing creative across digital channels in collaboration with a cross-functional team. Reporting to an Associate Director, the Manager owns the development and execution of performance-driven creative across a portfolio of 2–5 clients, partnering with Digital and Motion Designers and internal paid media teams.

The position shapes creative strategy through data-informed testing, iteration, and scalable concepts designed to drive measurable growth across the funnel. It calls for an understanding of channel dynamics, testing frameworks, and client KPIs so creative performance supports broader business objectives. The role may be performed remotely in most U.S. states, with some exclusions, and occasional travel to client visits, team meetings, and/or events is expected, likely 1–3 times per year.

Requirements

• At least 3 years of experience in performance creative, paid social, or a related field; agency experience is preferred.
• At least 2 years of experience owning client relationships and delivering creative tied to performance outcomes.
• Strong understanding of how creative and media work together, with experience partnering with media teams on testing, scaling, and optimization strategies.
• Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans.
• Working knowledge of paid media platforms, especially Meta Ads Manager, and familiarity with TikTok, YouTube, Amazon, and emerging channels.
• Strong creative and performance marketing instincts, including the ability to develop and iterate on messaging, hooks, headlines, and ad copy that drive engagement and conversion across audiences, platforms, and funnel stages.
• Ability to decide which creative concepts to scale, iterate on, or pivot from using performance insights.
• Excellent organizational and project management skills, including experience managing multiple timelines, deliverables, and workstreams.
• Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations.
• Awareness of emerging trends, platform evolution, and culturally relevant moments, with a proactive approach to keeping current on consumer behavior and creative best practices.
• Actively explore and leverage AI tools and emerging technologies to enhance creative development, optimize workflows, and improve operational efficiency.
• Collaborative mindset and ability to work cross-functionally with Media, Design, Production, and Client Strategy teams.

Nice To Haves

• Agency experience in performance creative, paid social, or a related field.

Responsibilities

• Own the strategy, direction, and delivery of performance-driven creative across a book of 2–5 clients, aligning work with client KPIs and channel objectives.
• Translate performance data into creative direction, testing roadmaps, hypotheses, and iteration plans.
• Develop recurring static and video briefs based on platform best practices and performance insights, including messaging, hooks, headlines, and ad copy tailored to platforms, audiences, and campaign objectives.
• Partner with Media teams on testing strategy, scaling opportunities, and performance optimization.
• Collaborate with Design and Production to develop concepts while managing timelines, budgets, and deliverables.
• Analyze creative performance across platforms and synthesize findings into actionable insights and next steps.
• Apply knowledge of Meta, TikTok, YouTube, Amazon, and Programmatic platform dynamics to creative strategy.
• Support client communication by presenting creative concepts, performance insights, and strategic recommendations.
• Contribute to creative testing frameworks, best practices, and ways of working across accounts.
• Identify opportunities to improve creative efficiency through tools, automation, and emerging technologies.
• Travel occasionally to client visits, team meetings, and/or events, likely 1–3 times per year.

Benefits

• Remote-first culture.
• Unlimited PTO.
• Extended winter holiday break.
• Flexible schedules.
• 100% paid parental leave.
• 401(k) matching.
• Medical, dental, vision, life, and pet insurance.
• Sponsored life insurance.
• Short-term disability insurance and additional voluntary insurance.
• Annual ClassPass credits.
• Learning and development opportunities at the Los Angeles and New York office hubs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed