Senior Marketing Strategist

Ascendium Education Group•Madison, WI

3d•Hybrid

About The Position

The Senior Marketing Strategist will lead marketing strategy for Jurni at Ascendium, shaping product positioning, messaging, priorities, and initiatives that support engagement, growth, awareness, and adoption. The role connects customer needs, market opportunities, and business goals, translating customer and market insights into strategic recommendations and measurable marketing outcomes. The position works closely with product, sales, strategic communications, marketing leadership, and other stakeholders. It leads go-to-market planning and cross-functional marketing initiatives, develops audience engagement strategies and campaign frameworks, and guides marketing content, communications, and sales enablement resources. The strategist also conducts research, analyzes performance and market conditions, establishes success metrics, and represents marketing in strategic planning and organizational decision-making. The role requires residence in or relocation to Madison, Wisconsin. Madison-based employees work a hybrid schedule of three days per week in the office and two days remotely. Applicants outside commuting distance are expected to relocate within 3–6 months of hire. A cover letter is required with the application.

Requirements

Knowledge equivalent to a bachelor's degree; marketing, communications, business, public relations, or a related field is preferred.
At least 7 years of experience in marketing, product marketing, communications, brand strategy, go-to-market planning, or a related discipline.
Excellent written, verbal, presentation, and interpersonal communication skills.
Excellent strategic thinking, planning, and decision-making skills.
Excellent analytical, critical-thinking, and problem-solving skills.
Ability to develop marketing strategies that align customer needs, market opportunities, and business objectives.
Strong understanding of product marketing, customer engagement, brand positioning, and go-to-market strategy.
Ability to gather, interpret, and apply customer, market, competitor, and performance data to inform decisions and recommendations.
Strong leadership and influence skills, including the ability to build alignment across teams and stakeholders.
Excellent project management, organization, and prioritization skills.
Demonstrated initiative, curiosity, creativity, and innovation.
Ability to identify opportunities, evaluate alternatives, and recommend effective solutions.
Ability to think strategically while balancing operational and tactical considerations.
Strong attention to detail and commitment to producing high-quality work.
Ability to work independently and collaboratively in a dynamic, fast-paced environment.
Proficiency with Microsoft Office applications and familiarity with marketing, content management, analytics, CRM, or other business technology platforms.
Experience developing and leading marketing strategies, campaigns, product launches, or customer engagement initiatives.
Experience conducting market research, customer analysis, and competitive assessments and applying findings to strategic decision-making.
Experience collaborating with cross-functional teams and influencing stakeholders across multiple business functions.
Experience analyzing marketing performance, customer behavior, market trends, and business results to inform recommendations and strategy.
Valid driver’s license.
Residence in or relocation to Madison, Wisconsin; applicants outside commuting distance are expected to relocate within 3–6 months of hire.
Submit a cover letter with the application.

Responsibilities

Develop and lead marketing strategies, plans, and initiatives that support the growth, awareness, and adoption of Jurni.
Lead go-to-market planning and execution for product launches, enhancements, partnerships, and strategic initiatives.
Develop audience engagement strategies, campaign frameworks, and marketing approaches aligned with organizational goals, customer needs, and market opportunities.
Establish and refine product positioning, messaging, value propositions, and market narratives for target audiences.
Partner with marketing leadership, Sales, and other stakeholders to identify opportunities, establish priorities, and align initiatives with business objectives.
Lead cross-functional marketing projects, coordinating stakeholders, timelines, resources, and deliverables.
Conduct customer, market, and competitive research to identify trends, opportunities, and risks and develop strategic recommendations.
Analyze marketing performance, customer engagement, market conditions, and business results to inform decisions and optimize effectiveness.
Develop recommendations to enhance customer engagement, product adoption, market positioning, and business growth.
Partner with Strategic Communications and other teams on marketing campaigns, communications, and go-to-market initiatives.
Guide development of marketing content, communications, and sales enablement resources.
Establish success metrics and evaluate marketing initiatives for effectiveness, impact, and return on investment.
Stay informed about customer needs, industry trends, emerging technologies, and competitive developments affecting Jurni.
Represent marketing perspectives in strategic planning discussions and contribute to organizational decision-making.
Develop and maintain productive relationships with internal stakeholders, external partners, and vendors.
Perform other duties as assigned.