Senior Product Marketing Strategist

Markel•Richmond, VA

1d•$73,100 - $152,400•Hybrid

About The Position

The Senior Product Marketing Strategist independently owns the marketing strategy and go-to-market approach for an assigned product, product family, or market segment across the US and Bermuda business. The role combines market, customer, broker, competitive, and business insight to develop differentiated propositions, positioning, messaging, launches, campaigns, and enablement strategies that support commercial objectives. The strategist operates independently within an assigned scope, resolves complex and ambiguous marketing challenges, and leads cross-functional teams without formal authority. The role makes recommendations that influence product, distribution, and marketing decisions, and collaborates with senior product and underwriting leaders, business development and distribution, marketing, digital, creative, events, customer and broker strategy, communications and brand, and legal and compliance teams. The position requires approximately 25%–50% travel. Travel may vary according to business needs, assigned responsibilities, and the employee’s location relative to key stakeholders. US work authorization is required; Markel does not provide visa sponsorship for this position. The position may be eligible for the Company’s annual incentive plan.

Requirements

Strong product marketing, go-to-market, or related B2B marketing expertise.
Demonstrated ability to independently develop and execute marketing strategy.
Strong market, customer, and competitive orientation.
Ability to translate complex products into differentiated propositions and messaging.
Strong executive communication and influencing skills.
Demonstrated ability to connect marketing activity to measurable business outcomes.
US work authorization; visa sponsorship is not provided.

Responsibilities

Own integrated marketing plans for assigned products, product families, or market segments.
Translate business and product strategies into clear marketing priorities and go-to-market plans.
Identify opportunities to strengthen market position, engagement, and growth.
Synthesize market, competitor, customer, broker, and business insights.
Identify emerging trends, unmet needs, competitive opportunities, and their implications for Markel.
Bring an external market perspective into product and commercial discussions.
Lead development of differentiated value propositions, positioning, messaging, and supporting proof points.
Ensure propositions reflect customer and broker needs as well as Markel’s product capabilities.
Influence product and business partners when market evidence suggests changes are needed.
Lead end-to-end go-to-market planning for assigned products and segments.
Establish target audiences, objectives, messaging, channel strategies, launch plans, and success measures.
Lead cross-functional launch readiness.
Lead integrated campaign strategy and channel planning across content, digital, events, creative, and other channels.
Lead broker and sales enablement strategy, messaging, and content requirements; partner with Creative and Communications teams on asset development and execution.
Ensure marketing activities connect to defined commercial objectives.
Define success measures for marketing initiatives.
Evaluate engagement, adoption, enablement utilization, and commercial-leading indicators.
Use performance insights to optimize strategies and recommend future investment.
Lead cross-functional teams without formal authority and make recommendations influencing product, distribution, and marketing decisions.