Product Marketing Strategist

Texicare•TX, TX

4d•Hybrid

About The Position

Texicare is seeking a Product Marketing Strategist to turn its health plan and ancillary benefit offerings into clear, compelling stories and materials for brokers, employer decision-makers, Sales teams, and members. The role develops product positioning, value propositions, messaging, and customer-facing materials, while working with Marketing, Sales, Product, and operational teams to anticipate market needs, support sales opportunities and enrollment, and ensure product information is accurate, differentiated, and ready to use. The position calls for a proactive, collaborative approach and the ability to manage multiple deliverables in a startup environment. The strategist will use strong writing and presentation skills to simplify complex information and turn market feedback into practical recommendations and materials. Texicare offers a flex-hybrid environment centered on collaboration and connection. Employees must reside in Texas. Team members in the Austin area are expected to work in the office at least two days per week. Those outside the greater Austin area may work remotely within Texas, with occasional travel to Austin as needed.

Requirements

A bachelor’s degree or an equivalent combination of education, training, and experience.
At least 2 years of relevant experience in product marketing, sales enablement, healthcare marketing, product management, health plan product development, employee benefits, market research, or a related field; equivalent combinations of experience may be considered.
Demonstrated ability to develop product positioning and customer-facing materials, such as sales presentations, customized finalist presentations, product comparisons, or enrollment materials, and turn complex product information and market or Sales feedback into clear, audience-specific messaging.
Experience in healthcare and/or the health payer industry.
Working knowledge of health insurance, employee benefits, broker distribution, employer-sponsored coverage, or the health plan competitive landscape.
Strong writing, editing, storytelling, and presentation-development skills, including proficiency in Microsoft PowerPoint.
Ability to gather and interpret market feedback, competitive intelligence, qualitative insights, and performance data and turn them into practical recommendations.
Strong project-management, organization, and prioritization skills, including the ability to manage multiple deliverables, reviewers, and changing priorities.
A proactive and collaborative working style, with the ability to identify needs, clarify objectives, move work through review and approval, and escalate material risks or decisions appropriately.

Nice To Haves

Product marketing or Sales enablement experience in health insurance, employee benefits, broker distribution, or employer-sponsored coverage.
Experience developing customized finalist presentations, open enrollment materials, or health plan product training.
Experience working with regulated content and coordinating legal, compliance, or stakeholder review and approval.

Responsibilities

Develop product positioning, differentiated value propositions, messaging, proof points, product facts, and FAQs for broker, employer, Sales, and member audiences.
Translate health plan and benefit information into clear, accurate, audience-specific language and materials, partnering with Marketing to ensure alignment with brand guidelines.
Collaborate with Sales to understand pipeline opportunities, recurring questions, customer objections, competitive pressure, and gaps in existing materials; use these insights to improve messaging and sales support.
Develop and adapt product marketing and sales enablement materials that communicate Texicare’s products and value, address common questions and objections, and support Sales throughout the customer decision-making process.
Collaborate with internal stakeholders to develop open enrollment materials and presentations that help employers and members understand Texicare’s products, benefits, and value.
Maintain a library of approved product messaging, facts, proof points, comparisons, supporting evidence, and customer-facing materials that are factually accurate and ready to use.
Monitor competitor offerings, market trends, broker and employer feedback, member insights, and available performance data; recommend updates to positioning, messaging, and materials as market needs change.
Coordinate product-marketing readiness with internal stakeholders by tracking required inputs, reviews, approvals, dependencies, and delivery dates.
Support RFPs, proposals, partnerships, and other growth opportunities by validating product and benefit information, drafting product responses, and coordinating open questions and decisions.