Marketing Strategist - Product Marketing & Operations Lead

Farm Credit of Northwest Florida•United States,

About The Position

Farm Credit of Northwest Florida is seeking a strategic, results-driven Marketing Strategist, Product Marketing & Operations Lead to develop and execute integrated marketing strategies that strengthen the organization’s brand, drive product adoption, increase member engagement, and support organizational growth. The role aligns marketing initiatives with business objectives while overseeing marketing operations, budgets, and performance measurement. It also provides strategic direction and planning support for the Scholarship Program, SEED philanthropic initiative, and Young, Beginning, and Small (YBS) Farmer & Rancher Program. Working closely with the Chief Growth Officer and cross-functional stakeholders, the role champions Agile marketing practices, data-driven decision-making, and continuous improvement. It also leads marketing administrative staff and supports organizational success. The position may be performed remotely or from a Farm Credit of Northwest Florida office.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
Seven or more years of progressive experience in marketing, brand management, product marketing, communications, or a related field.
Three or more years of leadership experience involving team development, budget management, and cross-functional project leadership.
Strong strategic planning and marketing execution skills.
Experience managing budgets and measuring marketing performance.
Ability to lead cross-functional teams and manage multiple initiatives simultaneously.
Excellent communication, relationship-building, and stakeholder management skills.
Strong analytical and data-driven decision-making capabilities.
Ability to travel independently for meetings, training, and branch visits as needed.

Nice To Haves

Experience in agriculture, agribusiness, financial services, lending, cooperative organizations, or related industries.
Agile Marketing Certification.
Project Management Professional (PMP) certification.
Product Marketing Alliance Certification.
Digital marketing certifications or similar professional credentials.

Responsibilities

Develop and execute annual marketing strategies, campaigns, and budgets aligned with organizational objectives.
Conduct market research, competitive analysis, and industry assessments to identify opportunities and emerging trends.
Collaborate with internal stakeholders to develop product marketing tools, resources, and training materials.
Strengthen brand awareness, member engagement, and product adoption through targeted marketing initiatives.
Evaluate campaign effectiveness and recommend actions based on performance data and insights.
Lead strategy and planning for the Scholarship Program, SEED philanthropic initiative, and Young, Beginning, and Small Farmer and Rancher Program.
Support the YBS Advisory Committee and related community engagement efforts.
Develop integrated campaigns to increase awareness, participation, and measurable community impact.
Analyze and report on program performance, stakeholder engagement, and organizational impact.
Identify opportunities to increase Farm Credit’s visibility and leadership in rural communities through partnerships, sponsorships, and outreach.
Manage the marketing budget, allocate resources effectively, and monitor investments and return on investment.
Develop performance metrics, dashboards, and reporting tools to inform strategic decision-making.
Lead, coach, and manage the performance of marketing administrative staff.
Establish priorities, workflows, and processes that support effective project execution.
Lead adoption of Agile marketing practices, including campaign planning and project prioritization.
Develop and document marketing standards, workflows, and best practices.
Collaborate across departments to align marketing with organizational goals.
Evaluate and implement emerging marketing technologies and trends to promote innovation.