Product Marketing - Senior Strategist (Institutional)

MFS Investment Management•Boston, MA

3d•$123,000 - $177,500•Hybrid

About The Position

The Product Marketing - Senior Strategist develops and implements strategies to market MFS institutional investment capabilities across asset classes, strategies, and investment vehicles. The role requires deep understanding of capital markets, institutional investor needs, portfolio construction, and MFS investment positioning. The strategist develops and maintains investment product selling systems, messaging, collateral, and campaigns in partnership with channel marketing and other internal teams. The role produces institutional-investor-focused content and thought leadership that connects market trends, investment insights, and portfolio challenges with MFS investment capabilities. It serves as a subject matter expert for integrated marketing materials that position and differentiate MFS among institutional audiences, including pensions, insurers, sovereign wealth funds, endowments, foundations, consultants, family offices, and outsourced CIOs. The strategist partners with Global sales enablement, Sales Leadership, Marketing peers, Global Product specialists, and other stakeholders to develop market positioning and content, align work with strategic initiatives and go-to-market plans, and measure marketing activity.

Requirements

Bachelor's degree or an equivalent combination of education and relevant experience.
8–12+ years of total relevant work experience.
Deep investment product marketing experience focused on institutional investors.
Strong knowledge of institutional asset classes, investment strategies, and investment vehicles, including separate accounts, pooled funds, CITs, mutual funds, ETFs, and private market structures where applicable.
Thorough understanding of institutional client types, investment decision-making processes, portfolio construction frameworks, consultant influence models, and asset allocation considerations.
Proven ability to translate institutional client challenges and market conditions into differentiated marketing, positioning, and sales enablement strategies.
Ability to synthesize market events, investment research, and portfolio insights into thought leadership, sales narratives, and promotional content for institutional investment audiences.
Strong understanding of how investment strategies and vehicles are used in institutional portfolios, including use cases, benefits, risks, and allocation considerations.
Excellent influencing skills and ability to integrate and align priorities across the Enablement and Marketing organization.
Ability to partner with enablement, sales, and channel marketing leads to incorporate client feedback and understand evolving client needs.
Excellent written and verbal communication skills.

Responsibilities

Develop the institutional product marketing plan and frame investment capability positioning across institutional client segments, drawing on market insights, client needs, and competitive differentiation.
Partner with Sales leaders, Enablement teams, Client strategists, and Global Product specialists to prioritize and determine product marketing strategy.
Develop and maintain institutional investment capability positioning and sales enablement systems for assigned strategies.
Translate portfolio offerings, market opportunities, investment themes, and allocator challenges into messaging, sales narratives, and content frameworks.
Collaborate with internal stakeholders and Global Enablement to define and develop investment product content.
Manage product launches by gathering input from sales, investments, and channel marketing and developing the content needed for marketing collateral and promotions.
Develop thought leadership, strategic content, and promotional campaigns connecting macroeconomic trends, market developments, and asset allocation challenges to MFS investment solutions and capabilities.
Align marketing activity with MFS strategic initiatives and go-to-market plans to support firm goals.
Partner with enablement, sales, and channel marketing leads to incorporate client feedback and understand evolving client needs across channels.

Benefits

Competitive incentive bonus and incentive compensation based on individual and company performance.
MFS contributes an amount equal to 15% of base salary to a retirement account separate from the company-sponsored 401(k).
Education assistance of $100 monthly, up to a $10,000 lifetime maximum, paid directly to a loan provider.
Tuition reimbursement up to $8,000 annually.
Access to discounted tutors and college coaches.
Generous time off and fully paid leaves, including 20 weeks for maternity leave and 12 weeks for parental and caregiver leaves.
Choice of medical and dental plans, plus an employer contribution to a Health Savings Account.
Tax-deferred commuter benefits and flexible spending accounts for medical and dependent care.
Wellness webinars and an employee assistance program with a focus on mental health.
Subsidized fitness benefit through Wellhub, including access to gyms, studios, virtual personal training, and well-being apps.