Senior Associate, Marketing Strategist (In-App Marketing) | Retail Bank

Capital One • McLean, VA

4d • Hybrid

About The Position

The Senior Associate, Marketing Strategist (In-App Marketing) supports Retail Bank marketing efforts in Capital One’s app(s) as part of the channel strategy team and the Bank Marketing organization. The role owns the development of in-app marketing campaigns to cross-sell products, generate new accounts, and deepen customer engagement. It also contributes to channel strategy and roadmapping, campaign performance monitoring and optimization, and test-and-learn planning.

The position calls for a creative and analytical marketer who can develop data-backed marketing intent, guide impactful creative, and collaborate across functions while also working independently after receiving guidance. The role is designated hybrid and requires adherence to Capital One’s hybrid policy for on-site presence at the designated office location.

Requirements

• Bachelor’s degree or military experience.
• At least 3 years of experience in performance marketing.
• At least 3 years of experience driving creative strategy.
• Experience working with Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation tools.
• Exceptional learning agility.
• Strong communication and collaboration skills across diverse stakeholders and partners.
• Ability to take direction and lead quality work autonomously.
• Detail-oriented with good judgment and the ability to distinguish priorities.
• Problem-solving mindset and willingness to work hands-on to solve complex problems.
• Passion for data and using analytics to tell stories and make decisions.
• Ability to balance long-term strategic thinking with detailed day-to-day campaign management.
• Resourceful, innovative, and creative thinking.

Nice To Haves

• 3 or more years of experience in financial services or another highly regulated industry.
• 4 or more years of marketing journey orchestration experience.

Responsibilities

• Own the development of in-app marketing campaigns.
• Support development of overarching marketing strategy and roadmapping for specific products within the channel.
• Lead creative development for in-app marketing campaigns, including briefing and guiding the internal brand creative team.
• Support the development of audience strategies in Salesforce Marketing Cloud (SFMC).
• Partner with technical teams to build campaign-specific technical and audience guardrails.
• Collaborate within Bank Marketing to design thoughtful campaigns that span channels and drive broader customer impact.
• Monitor campaign performance and identify and execute opportunities for in-flight enhancements.
• Define testing strategies to drive business growth and optimize successful tactics.
• Manage stakeholder communications and expectations throughout the campaign lifecycle.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
• Eligibility for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior