Senior Associate, Website Marketing Strategist | Retail Bank

Capital One • McLean, VA

7d • $96,500 - $110,100 • Hybrid

About The Position

Capital One’s Consumer Bank Marketing team is hiring a Website Marketing Strategist Senior Associate to support comprehensive marketing campaigns and bring website projects to life. The role works closely with business analysts, marketers, and design, technology, and creative partners, bridging strategy and execution. The successful candidate will be detail-oriented, manage multiple projects simultaneously, and maintain high standards of quality across deliverables.

The position develops website strategies from business objectives, using customer and site analytics to improve content, user experience, and conversion. It supports project planning and documentation, leads website updates, product launches, and marketing campaigns from initial intent through execution, and performs pre-launch quality assurance. The role also collaborates across internal teams and external agencies, advocates for the website in partner discussions, identifies internal-linking opportunities, and communicates project progress and recommendations to stakeholders.

This is a hybrid role subject to Capital One’s policy on required on-site presence at the designated office. The role is eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives. Capital One states that it will not sponsor new applicants for employment authorization or provide immigration-related support for this position.

Requirements

• Bachelor’s degree or military experience.
• At least 3 years of experience in consumer marketing, communications, or project management.
• At least 3 years of experience executing cross-channel marketing communication campaigns.

Nice To Haves

• Marketing experience in financial services or another highly regulated industry.
• Experience working on website strategy, ideation, and execution.

Responsibilities

• Partner with marketing, creative, product, and technology teams to translate business goals into website strategies, including user journeys, landing page structures, and content flows.
• Use site analytics to understand customer behavior and optimize website content and user experience, improve conversion rates, and inform business decisions.
• Support the creation of intent decks, creative briefs, and monitoring documentation that define project intent and success.
• Lead website updates, product launches, and marketing campaigns from intent through execution, ensuring alignment with strategy and timelines.
• Proactively communicate project updates to partners and key stakeholders.
• Conduct pre-launch quality assurance to verify that web content matches expected updates.
• Collaborate with creative, marketing, product, legal, compliance, business analysts, and external agencies to meet partner requirements and align project scopes.
• Advocate for the website in partner conversations, identify ways it can support marketing initiatives, and drive internal-linking opportunities.
• Use problem-solving and influencing skills to challenge requests when needed and ensure they align with strategic intent and best practices.
• Create presentation materials and cohesive documentation to manage stakeholder expectations, communicate progress, and influence outcomes.

Benefits

• Comprehensive health, financial, and other benefits supporting total well-being.
• Eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior