Growth Marketing Campaigns Associate

Progyny, Inc.•New York, NY

2d•$55,000 - $65,000

About The Position

Progyny is seeking a Growth Marketing Campaigns Associate to manage and execute the end-to-end production of marketing campaigns that drive member acquisition and engagement. The role develops and implements email and push campaigns aligned with business KPIs, monitors and analyzes campaign performance, and recommends improvements. It also involves A/B testing, coordinating with cross-functional teams, communicating campaign updates and results to stakeholders, troubleshooting technical issues, and gathering requirements, specifications, and assets from business analysts for email campaigns. Candidates must be based in the United States and authorized to work there without current or future sponsorship. This is not a remote international or digital-nomad position. Progyny is a global provider of fertility, family-building, and women’s health benefits, headquartered in New York City. The company offers a total compensation package that includes base salary, cash bonus, and equity. The stated annual salary range for NYC-based applicants is $55,000–$65,000.

Requirements

1–3 years of experience.
Experience creating campaigns using SFMC, Braze, Marketo, or similar marketing platforms.
Strong problem-solving and project management skills; highly organized.
Experience with quality assurance processes and extreme attention to detail.
Track record of executing email and push growth campaigns accurately in a fast-paced environment.
Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
Proficiency in Excel, with an interest in and ability to perform data analysis.
Must be based in the United States and authorized to work in the United States without the need for sponsorship now or in the future.

Responsibilities

Manage the end-to-end production process for email campaigns and push notifications.
Develop and implement email and push growth marketing campaigns aligned with business KPIs to drive member acquisition.
Analyze and monitor campaign performance metrics and provide actionable insights and recommendations for continuous improvement.
Conduct A/B testing to optimize campaigns and improve performance.
Collaborate with cross-functional teams to integrate campaigns with marketing and product initiatives.
Communicate campaign updates and results to stakeholders.
Identify and troubleshoot technical issues related to marketing campaigns.
Solicit requirements, specifications, and assets from business analysts for email campaigns.

Benefits

Paid family and parental leave.
Preconception, fertility, and family-building benefits, including egg freezing, IVF, and adoption support.
Family and pet care fund.
Menopause and midlife care.
Health, dental, vision, and life insurance options for employees and family.
In-person, virtual, and text-based mental health and wellness support.
Paid time off, including vacation, sick leave, personal days, and summer flex time.
Company equity.
Bonus program.
401(k) plan with company match.
Access to on-demand legal and financial advice.
Learning and development programs and a mentorship program.
Company social events, including an annual volunteer day and donation matching.
Flex days, with three days a week in the office for employees reporting into the New York office.
Onsite meals and snacks for employees reporting into the New York office.